Real Estate Social Network And Social Media Marketing [2021] Guide

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 6 min read
8 Nov 2021

The use of social media platforms has become an integral part of any marketing strategy. It can help your company attract customers, get feedback, and increase customer loyalty.

Real estate is no exception. If used correctly, social media can help to start a conversation, share advice, and build long-term relationships with buyers, sellers, and renters.  

In this article, we will share the benefits of using social media for real estate, as well as tips for creating content, and a list of the best social media platforms for real estate.

How to Effectively Use Social Media for Real Estate to Grow Your Business

If you work in real estate, you know how hectic it can be. You must prioritize your time and concentrate on the types of content and the social media platforms that will benefit you and your business the most. We’ve created this guide to help you with this task. Let’s get started!

Why You Need Social Media for Your Real Estate Business

First, let’s find out why real estate businesses need social media. Real estate agents can use social media to reach a large audience. According to recent research, 97% of all homebuyers used the internet to conduct their home search. It would be foolish to miss out on great advertising opportunities by failing to utilize easily accessible social media platforms.

Social media has proven to be one of the most effective ways to interact with potential buyers and build a business online. The main benefits of using social media for real estate include cost-effective reach, targeted ads, brand reinforcement, and instant engagement.

Social Media Tips for Real Estate Businesses

Creating a social media profile for your business isn’t enough. To grow an audience and outperform the competition, you need to follow certain rules. 

  • Focus on quality content

You must create high-quality content to gain followers on social media. Make a research on what questions interest people. Check out industry forums, comments under popular real estate posts, videos and articles, or websites like Quora, which gathers common questions on a variety of topics. 

You can mix and match the most basic and frequent questions with the most unusual and sophisticated ones. Always try to write down any useful advice or ideas that come to mind and then include them in your content calendar.

  • Provide real value

Present yourself as an expert in your field. Share useful and informative original and curated content, make sure you are solving your followers’ problems, organize Q&A sessions to answer all their questions, and share tips and tricks live. Make it regularly. Provide consistent value in your social media posts.

  • Use professional marketing tools

Use professional marketing tools to make your content look more professional. Some social media tools enable users to schedule and post to social media automatically, while others assist in the creation of engaging visuals. Professional marketing tools can also aid with customer surveys and in gathering customers feedback.

  • Track your progress

All major social media platforms offer professional-level analytics, allowing you to determine which content your audience responds to the most, as well as the best time and format for sharing it. 

It’s also possible to do A/B testing with the same content. Try posting the same content in a variety of formats, such as text, image, or video, and see which one performs better.

  • Use targeted ads

Don’t wait for customers to come to you organically, this will most likely never happen. Posting high-quality engaging content might help you to gain an audience, but the competition is fierce. Therefore, you must keep up with your competitors and use targeted ads.

With targeted ads, you have the opportunity to show your content to the people who are most interested in it. It also gives you the opportunity to spend your marketing budget more efficiently. Targeted ads can also help to raise brands awareness.

Top Social Media Platforms for Real Estate

To help you get the most out of social media, we’ve compiled a list of the best social media platforms to promote your real estate business. 

Facebook

When it comes to selling real estate, Facebook is a powerful tool. This social network needs no introduction. Globally, the platform has 2.85 billion monthly active users. Facebook has a number of useful features, including targeted advertising for local listings, Facebook Messenger for client chats, Facebook Stories for updates, and the ability to share a variety of multimedia formats, including photos, videos, and live videos. You can use the platform to post listing-related updates, schedule appointments, communicate with clients, and manage feedback.

LinkedIn

LinkedIn is a business-oriented social media platform. It’s ideal for running any serious business, including real estate. You can not only find business owners who are looking for a suitable property, but also people looking for a new place to live. 

By creating a professional-looking business account, you can attract contacts who will then spread the word about you. Leads can be generated through targeted advertisements or sponsored messages.

To get prospects’ attention, share blog posts, industry news and research, quick tips, photo and video listing updates, and company updates.

Instagram

Instagram (IG) is a social media network that allows users to share high-quality visual content. Your success on IG is determined by visual content. High-quality visuals give your page credibility and help customers trust you.

Provide high-resolution images and videos with your listings and updates in the main feed and in IG Stories. Make sure they are eye-catching. The content should display enough of the property to interest the potential client, while hiding some key details to force them to schedule an appointment to see it for themselves.

You can create a business account and put contact CTA buttons with your phone number, email address, or message. You can also run targeted ads.

TikTok

TikTok is a social media platform dedicated to short videos. You can create, share, and discover these videos there. Many people underestimate the power of TikTok. Although the social media platform is relatively new, it is already seen as a major player among platforms that aid in the sale of goods and services.

Realtors can benefit from sharing high-quality, creative videos that show the value of owning a home. You can also share behind-the-scenes footage of your real estate business, property highlights set to popular music, real estate tips, lists of truths and myths, and answers to common questions.

Pinterest

Pinterest is a visual social media platform where users can create and share boards, pins, and shop. The benefits of using Pinterest for business include brand awareness and a greater potential customer base. Thanks to their algorithms, Pinterest posts have the longest lifespan among all social networks.

We’ve put together some board ideas that you can use on your Pinterest profile: real estate community boards, neighborhood information, the best real estate articles, house listings, home renovation projects, and inspiration for interior & exterior design. Be sure to include a description, link, and board when pinning.

Youtube

YouTube is a video-sharing platform where users can watch and upload videos. With 2.29 billion users, it is ranked second-most used social media platform worldwide. Realtors can use YouTube to attract thousands of new leads for their businesses. 

You can gain an advantage in the real estate market by uploading quality informative videos on YouTube. To get started, consider creating videos on property listings, neighborhoods, your company or a specific realtor, client testimonials, videos explaining real estate, and tips.

Twitter

Twitter is a social media platform that allows people to communicate with each other and allows them to share their ideas with a large audience. 

People enjoy reading threads on Twitter, so use the platform to tweet educational content about your industry. You can also share industry news, advice, ideas, and link to real estate offers from your website. Don’t forget to use hashtags in your posts.

Conclusion

Social media is a powerful marketing tool that can help real estate agents establish their brand, gain trust, and attract customers. It’s self-evident that if you don’t use social media to promote your business, you won’t be able to stay afloat.

There is an increasing number of duties every day, so it is worth thinking about how you can help yourself in managing dozens of social platforms, messages across each of them, and user feedback. With PromoRepublic for Real Estate, you’ll be able to gain maximum exposure and expansion with the minimum effort.

Combine the above tips with the PromoRepublic tool to succeed on social media. 

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