Top 10 Social Media Posts Ideas for Labor Day

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 4 min read
Upd. on: 27 Sep 2021

You may have noticed from our previous posts that all sorts of holidays are a great reason to diversify your Instagram feed. And this time we’re going to talk about an occasion like Labor Day. 

Labor Day is a national holiday in the United States, celebrated on the first Monday of September. Traditionally, Labor Day in the United States is celebrated by most Americans as a symbolic end of summer and to pay respect to the achievements of American workers. On this day, Americans go camping, hosting their much-loved outdoor barbecues. Labor Day was first celebrated in New York State in 1882, and you can read more about its history here.

Now we’ll get to the more educational part, namely Labor Day social media posts ideas!

Idea #1. Celebrate the successes of your employees

First of all, the meaning of Labor Day is to celebrate the achievements of workers in all kinds of spheres. Show who’s behind your business! It would be a good idea to write about how you all worked this year and what you have planned next. Also, if you will be throwing a party for your employees, share a couple of photos from there. It will make you more human in the eyes of your audience.

Idea #2. Say hello to fall!

The second thing to keep in mind is the beginning of the fall. Many Labor Day social media posts are about that. It’s a good idea to post beautiful fall scenery around your office, fall still lifes with your products, or even a meme saying something like “Bye, summer! Hello, fall!” This will really diversify your followers’ feed and add bright colors to your profile.

Idea #3. Barbecues are always a good idea


For many people, Labor Day is first and foremost a barbecue. Remind Instagram users of this glorious tradition. Post photos from last year’s barbecue on this day with your employees. It’s also a good move to ask your in-house designers to prepare beautiful grill-themed cards or animations. The Instagram audience loves such Labor Day social media posts!

Idea #4. Barbecues are STILL a good idea

This idea follows logically from the previous one. Offer your followers interesting or unusual barbecue recipes. This is an excellent idea if you have a restaurant business. If you are a food producer, you can offer some recipes using your products. And don’t forget that your audience can be very diverse. Don’t ignore the vegetarians and vegans among your followers — share a few recipes for them, too! This will give you an image of an inclusive brand. 

Idea #5. Don’t forget about football

Labor Day marks not only the arrival of fall. It also marks the beginning of a favorite fall pastime in the United States: football season. On this day, you can relate your publications to this theme. For example, you can hold a themed promo, post a cool animation with soccer players by your design department, or a funny GIF. If your company has football games between employees, it’s a great idea to post a photo or two from these events.

Idea #6. Be patriotic

Labor Day is a great source of pride in Americans. On this day, you can choose to be especially patriotic on social media. Don’t hesitate to actively use the American flag in your Labor Day social media posts. True patriots will appreciate your move!

Idea #7. Quote someone famous

Famous people quotes are one of those types of content that users like a lot on Instagram. Post a themed picture with a quote about labor. Many famous people have said a lot of interesting things on this subject. And finding their inspirational quotes won’t be difficult. Here are our top favorite quotes:

  • “No man needs sympathy because he has to work, because he has a burden to carry. Far and away, the best prize that life offers is the chance to work hard at work worth doing.” ― Theodore Roosevelt
  • “God sells us all things at the price of labor.” — Leonardo da Vinci
  • “Without labor, nothing prospers.” — Sophocles

Idea #8. Dedicate your post to an important topic


During the COVID-19 pandemic, we have seen that we are surrounded by real heroes — doctors, couriers, volunteers, and others. Their work over the past two years has been challenging. So Labor Day social media posts are a wonderful opportunity to thank them once again for their hard job and remind your followers how important it is to work together to defeat the pandemic.

Idea #9. Happy long weekend!

Labor Day is also a day off in the United States. In your post, you can wish your subscribers a happy long weekend. If your business has something to do with leisure or recreation (e.g., hotels, cafés, amusement parks, etc.), invite your audience to visit you. Your followers will especially love it if you offer a good holiday discount!

Idea #10. Suggest alternatives

Clearly, not everyone celebrates this day by barbecuing. And not even all of your subscribers will have the day off. So you can always devote your Labor Day social media posts to alternative ways to celebrate the day in an unusual way or what you can do after work. Instagram users love the variety!

Well, that was our top 10 ideas for Labor Day social media posts. We hope they help you diversify your Instagram feed! Good luck!


Is Labor Day a federal holiday?

Yes. It is also the third day of the long weekend known as Labor Day Weekend.

Does Labor Day change every year?

Yes. Labor Day is a federal holiday and falls on the first Monday of September every year.

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