From Scroll to Store: Catching Gen Z Attention for Local Action

What worked a decade ago doesn’t stop the scroll today. If your branded content still feels like a digital flyer, Gen Z is likely to scroll past. They move fast, notice when something feels off, and engage only with content that feels real and relevant.

 

Join us live to explore why many multi-location brands are struggling to connect with younger audiences on social — and how to shift toward content that sparks real engagement and drives local action.

Meet Our Speakers

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Alex Harbanyof
Local Marketing Expert
at PromoRepublic
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Taylor Hulyksmith
VP of Brand Strategy
at Head to Toe Brands

What You’ll Hear

  • Why Gen Z ignores outdated social content, and how to grab their 8-second attention span
  • How influencer culture, fast visuals, and local authenticity are shaping brand trust
  • How smart tools can help brands localize content that doesn’t sound like HQ wrote it
  • How to turn real-time social and review data into relevance
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