Franchise Content Creation: Driving Sales and Support

Content is the backbone of franchising, whether you’re driving sales or supporting franchisees in their local marketing efforts. In 2025, AI, video, and UGC are transforming the landscape.

Join us to learn strategies to empower your franchisees without overwhelming them, and discover how to balance freedom with brand control.

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Meet Our Speakers

Joel Kleber

Chief Marketing Officer
Jim's Group

#1 Franchise Executive in the 2024 Franchise Executive Report. Helped grow Jim's Group from 3,650 franchisees to more than 5,400 through innovative marketing strategies.

Glenn Walford

Founder
Magnetic business media

Expert in franchise marketing, specializing in content creation and AI strategies.

Melissa Laurie

Founder
Oysterly

Leading social video agency. Specializes in user-generated and influencer content.

What to expect

How content drives franchise development and local marketing success
Best practices for balancing creative freedom and brand control
Key learnings from 2024 and what’s ahead in 2025
Tools and resources to support franchisee content creation

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#1 Community for Innovative Franchise Marketers

CMO Peer Talks is a community that brings together result-driven marketers seeking new ways to innovate in the franchise space to empower franchisees and win local customers. Want to join our private LinkedIn group?

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