Franchise Ops vs. Franchise Marketing — A Love-Hate Relationship?

PromoRepublic brings the heat and light up the conversation about how to streamline cooperation between the two departments and become a winning team. This is one event you don’t want to miss!

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franchise marketing vs. franchise operations

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Meet Our Panelists:

Jennifer LoBianco

Chief Marketing Officer
@ Best Life Brands

A holding company that includes ComForCare, At Your Side, CarePatrol, and Blue Moon Estate Sales

Andrew Dahle

Chief Operations Officer
@ Assisting Hands Home Care

A leading in-home care franchise that provides quality help to seniors and others with limited physical abilities

Kristen Pechacek

Chief Growth Officer
@ MassageLuXe

A franchise company within the massage and aesthetics industry that provides high-quality, luxurious services

What’s on the Agenda

How to divvy up your 2023 budget between brand, consumer, and franchise development marketing without breaking a sweat
What criteria Operations/Marketing should use when evaluating growth initiatives
Whether employer branding should fall on the franchisor's or franchisee’s shoulders

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