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Franchise Ops vs. Franchise Marketing — A Love-Hate Relationship?

PromoRepublic brings the heat and light up the conversation about how to streamline cooperation between the two departments and become a winning team. This is one event you don’t want to miss!

Brought to you by industry leaders:
Best life brands
Assisting Hands Home Care
MassageLuxe
franchise marketing vs. franchise operations
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Meet Our Panelists:

sw-section Jennifer LoBianco
Jennifer LoBianco
Chief Marketing Officer
@ Best Life Brands
A holding company that includes ComForCare, At Your Side, CarePatrol, and Blue Moon Estate Sales
sw-section Andrew Dahle
Andrew Dahle
Chief Operations Officer
@ Assisting Hands Home Care
A leading in-home care franchise that provides quality help to seniors and others with limited physical abilities
sw-section Kristen Pechacek
Kristen Pechacek
Chief Growth Officer
@ MassageLuXe
A franchise company within the massage and aesthetics industry that provides high-quality, luxurious services

What’s on the Agenda

  • How to divvy up your 2023 budget between brand, consumer, and franchise development marketing without breaking a sweat
  • What criteria Operations/Marketing should use when evaluating growth initiatives
  • Whether employer branding should fall on the franchisor's or franchisee’s shoulders
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