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CMO Peer Talk: How to Build and Lead a High-Performing Franchise Marketing Team

Behind any successful franchise is a strong team, but behind an exceptional franchise is a superhero team.

In this new episode of CMO Peer Talks, we will address the specifics of building and leading a powerful franchise marketing team.

Brought to you by industry leaders:
building franchise marketing team
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Meet Our Speakers

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DeBow Padget
Director of Marketing and Creative
@ Color Me Mine
The leader in the contemporary ceramics industry with nearly 140 locations in operation worldwide
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Julie Wade
Senior Director Of Marketing
@ Taziki's Mediterranean Cafe
A fast casual chain of franchised restaurants based in Birmingham, Alabama that purveys Greek and Mediterranean cuisine
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Kristen Pechacek
Chief Growth Officer
@ MassageLuXe
A franchise company within the massage and aesthetics industry that provides high-quality, luxurious services to all spa guests
sw-section Dawn Weiss
Dawn Weiss
Chief Marketing Officer
@ Xponential Fitness
The largest global franchise group of boutique fitness brands across a variety of verticals including Pilates, barre, cycling, rowing, dance, yoga, running, boxing, functional training, and stretching
sw-section Raakkel
Raakkel Sims
Head of Customer Success & Partnerships
@ PromoRepublic
The leading all-in-one local marketing platform for franchise brands, 20+ franchise clients, 50,000+ users

What’s on the Agenda

  • How to best structure your in-house marketing team in a multi-location brand;
  • Golden rules for managing vendor relationships;
  • How to create a synergy between your corporate marketing team and franchisees;
  • How to ensure your brand’s marketing infrastructure is scalable as you grow.
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Enterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.

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