CMO Peer Talk: How to Build and Lead a High-Performing Franchise Marketing Team

Behind any successful business is a strong team, but behind an exceptional business is a superhero team. Franchise businesses are no exception to this rule.

In this new episode of CMO Peer Talks, together with marketing leaders from Color Me Mine and MassageLuXe, we will address the specifics of building and leading what is perhaps your company’s greatest asset, a powerful franchise marketing team. Make sure to save your seat before you leave!

Brought to you by industry leaders:
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Meet Our Speakers

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DeBow Padget
Director of Marketing and Creative
@ Color Me Mine
The leader in the contemporary ceramics industry with nearly 140 locations in operation worldwide
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Julie Wade
Senior Director Of Marketing
@ Taziki's Mediterranean Cafe
A fast casual chain of franchised restaurants based in Birmingham, Alabama that purveys Greek and Mediterranean cuisine
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Kristen Pechacek
Chief Growth Officer
@ MassageLuXe
A franchise company within the massage and aesthetics industry that provides high-quality, luxurious services to all spa guests
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Dawn Weiss
Chief Marketing Officer
@ Xponential Fitness
The largest global franchise group of boutique fitness brands across a variety of verticals including Pilates, barre, cycling, rowing, dance, yoga, running, boxing, functional training, and stretching
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Raakkel Sims
Head of Customer Success & Partnerships
@ PromoRepublic
The leading all-in-one local marketing platform for franchise brands, 20+ franchise clients, 50,000+ users

What’s on the Agenda

  • How to best structure your in-house marketing team in a multi-location brand;
  • Golden rules for managing vendor relationships;
  • How to create a synergy between your corporate marketing team and franchisees;
  • How to ensure your brand’s marketing infrastructure is scalable as you grow.
Choose what describes your business best:
What do I choose?

Enterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.

Agency: for marketing agencies. Manage all your clients’ social media pages on one platform.

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