How to Build a Local Marketing Program to Drive Leads in a Home Services Franchise

Finding the right local marketing formula to bring in the most leads and turn them into solid sales can be a real struggle.
In the new episode of CMO Peer Talks, we’ve assembled another panel of marketing experts from around the industry to help you refresh your approach to local lead generation.

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Meet Our Speakers

Angelique McMillan

Vice President of Marketing
@ Handyman Connection

Home repair, home maintenance and installation services for any need in your home

Rachel Southard

President
@ Men In Kilts Franchise

The exterior cleaning franchise offering premium home services with a fun twist

Michael Wagner

President
@ Pool Scouts

A unique residential pool cleaning service with a special mission: to create Perfect Pools, Scouts Honor

Madeleine Park

CMO at Greater PA
@Threshold brands

Threshold Brands is home to a variety of franchise service companies. Their mission is simple, to open the door to a better lifestyle (400 locations).

What’s on the Agenda

The latest consumer behavior trends reshaping the home services industry;
How to set a home services brand up for success in the new digital era;
Actionable advice for building a winning local marketing strategy;
Easy-to-implement lead generation tactics to help your franchisees grow;
Q/A session to answer any of your questions.

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