CMO Peer Talk: How to Uncover Growth Opportunities for Your Locations

As multi-location marketers, many of us leverage various channels and tactics as part of our local marketing efforts.

But do you know how that affects your bottom line and correlates with business outcomes?

Together with marketing pros, we discussed how to work with marketing data to optimize local growth and uncover hidden opportunities for your brand.

Featuring marketing rockstars from:
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Meet the Speakers

sw-section Larisa Walega
Larisa Walega
CFE, VP of Marketing
@ Ziebart International
As an established automotive enthusiast brand, Ziebart has been recognized by Entrepreneur Magazine as a Top 500 Franchisor, a Top 200 Global Franchise, #1 in its category, and one of 2021’s Best of the Best Franchises (1200 locations).
sw-section Threshold Brands
Madeleine Park
CMO at Greater PA
@Threshold brands
Threshold Brands is home to a variety of franchise service companies. Their mission is simple, to open the door to a better lifestyle (400 locations).
Scott Moellenkamp
Branch Manager
@ Bath Fitter
Bath Fitter products are manufactured in state-of-the-art facilities in the U.S. and Canada. The brand is directly involved in the operation of around 200 retail locations.
sw-section Shana Krisan
Shana Krisan
Vice President of Marketing
@ Goldfish Swim School
The national brand that teaches over 140,000 students system-wide on a weekly basis! In 2021 alone Goldfish Swim Schools provided more than 7,900,000 swim lessons witnin 110 locations.
sw-section Raakkel
Raakkel Sims
Head of Customer Success & Partnerships
@ PromoRepublic
The leading all-in-one local marketing platform for franchise brands, 20+ franchise clients, 50,000+ users

What’s on the Agenda

  • Where the 2022 marketing budget is going, and how to get ahead of trends
  • What marketing metrics to track and optimize for local growth
  • How to build a reporting tech stack for the Head Office marketing team
  • How to take control of data and ensure your multi-location marketing activities and business outcomes correlate
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