Franchise PowerUp 
Organic marketing is the act of attracting customers to your product or service naturally while refraining from deploying tools and methods that rely on paid marketing strategies. This doesn’t mean that no funds are involved. They are just spent on enhancing marketing strategies and improving the product’s consumer attraction, with the ultimate aim of garnering visibility.
Paid ads can be an effective tool within a high-budget marketing strategy, but if the consumer arrives at your website and doesn’t find what they’re looking for, how is that investment working for you? It’s not. There is no benefit if a sponsored post draws people in, but a discrepancy in expectation chases them away. Organic marketing is a long process, but ultimately it will yield more authentic customer engagement and more accurate SEO.
Strategies
- Reread and reconsider descriptions and blurbs sprinkled throughout your website. Check for accuracy and update any out-of-date information.
- Evaluate the usefulness and pertinence of pages to which you’ve hyperlinked. Make sure the links are in working order.
- Craft or improve your email marketing strategy. Consider implementing Calls to Action that engage your readership in immediate ways.
This works whether you’re selling a product, hosting an event, or delivering new content for your subscribers to enjoy. Set time aside to regularly draft emails–consider making a goal to write a set number of email drafts per week.
- Find and follow complementary businesses on social media. Develop social media relationships with businesses in your area through direct communication. You can also like and share their posts or tweets.
- Be aware of trends, and use them effectively. Is the whole point of a hashtag eluding you? Spend some time getting to know its usefulness. Familiarize yourself with the purpose of social media tools and consider how their impact can further your reach.
- Complete social media profiles in full. Profiles present the opportunity to share a great deal of information about your company. Each of these may be an essential factor to a potential follower or customer, and most only require a sentence or two to be effective.
- Make sure your business appears in free online directories.
- Consider finding and joining Twitter chats that pertain to your field as a way to expand your network, gain visibility, and demonstrate your expertise.
