How Financial Service Franchise Attracts More Customers From Search and Social

Overview

A prominent American financial franchise that provides services across the United States and Latin America with 21 distinct brands in its portfolio.
The company will continue to expand geographically to serve additional customers in new markets and introduce new products.

26%

impression growth on Facebook QoQ

2.4X

growth of Facebook clicks in 6 months

214%

QoQ growth of reply rate to 1-2 rating reviews

17%

QoQ growth of clicks across Google Business Profiles

PromoRepublic provided us with the all-in-one platform which we were searching for that delivers the needed visibility into our stores’ social media activity, while at the same time allowing us to manage our brand’s reputation and online listings.

Director of Brand Marketing

Challenges

Grow online findability and replace the current listing and review management solution

The franchise was looking for a tool to strengthen its digital presence across multiple regions. The tool had to have the ability to seamlessly manage the most important business directories like 123local, Amazon Alexa, Apple Maps, Bing, Google Business Profiles, MapQuest Superpages, Yahoo!, and Yelp, as well as major social media platforms like Facebook and Instagram.

Consolidate all marketing tools in one platform

The Client’s marketing team was looking for a partner that would provide all local marketing tools within one platform with insights and analytics across locations.

Solution

The Digital Hub provided by PromoRepublic became the single digital marketing platform used to improve online visibility on a corporate level and across brand’s 1,100+ locations. The solution is woven into the company’s organizational structure and established business processes.

Corporate Office

District Manager

Locations

Listing Management

PromoRepublic replaced Yext, previously used to manage location-related information across digital profiles. Our technology did the heavy lifting for the whole digital marketing team in the corporate office. Now 35,152 listings across 1,100+ locations are centrally updated and synced automatically, in real time.

Review Management

Due to Social Inbox, the Client’s customer service team can save time by replying to all comments and reviews left across Facebook, Google Business Profile, and Instagram from ONE place. The reply rate for negative reviews has more than doubled.

Social Media Marketing

Before publishing, content gets approval from a district manager. This way, the Company ensures that local content complies with brand guidelines. All locations use PromoRepublic as the single dashboard for social media management, resulting in 31.7% engagement growth in 6 months.

Digital Asset Management

Local managers create better content faster, having the latest corporate digital assets available in one click. Quick and simple access streamlines the collaboration with the head office while pre-set brand styles add consistency and improve awareness on social.

Analytics

The corporate office gets insights on local marketing performance – social, listings, search, content, and online reputation – in one place. The digital marketing team can now ensure that their stores will get discovered and chosen by local customers.

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