How Canada’s Largest Private Sale Franchise Network Centralized Reviews to Drive Real Local Results

Overview

PropertyGuys.com is Canada’s largest and most recognized private sale real estate franchise network. For more than 25 years, the company has made it easy for buyers and sellers to connect directly — disrupting the traditional commission-based model.

With over 100 communities served nationwide and 54 franchise locations active on PromoRepublic, the brand empowers local entrepreneurs to compete with national real estate giants by combining local expertise through unified marketing and local visibility tools.

20%

Lift in Google conversions

2.5X

Increase in Google Maps views

13X

Faster response time

34%

Higher review response rates

The Challenge

PropertyGuys.com set out to strengthen its local presence by making review management and local SEO a strategic focus. While national awareness was strong, the team recognized that real estate decisions happen locally, where visibility, trust, and responsiveness matter most.

To reach that goal, the Resource Centre focused on several key areas of improvement:

Inconsistent review management

Review workflows differed by location and required manual monitoring across platforms. A centralized inbox would bring consistency, reduce manual effort, and let franchisees focus on clients.

Fragmented Google Business Profiles

Local listings weren’t yet uniform across markets, making it difficult to maintain a cohesive brand presence.

Slow responsiveness

Reviews took an average of 13 days to answer; reducing this gap would help strengthen customer trust and improve local ranking signals.

Limited visibility into ROI

The Resource Center lacked a single view to connect reputation and local SEO activity with leads and conversions.

Need for data-driven insights

The team aimed to track keywords and correlate disciplined review management with higher visibility and discovery.

The Solution

PropertyGuys.com partnered with PromoRepublic to centralize reputation management and local SEO efforts creating one system for both HQ and local offices.

HQ launch in 3 weeks: Dashboards and standards for reviews and visibility established across the network.

Network rollout in 4 weeks: 54 locations onboarded into one hub, simplifying execution for franchisees.

Central governance: The Resource Center gained full oversight of reviews, conversions, and visibility while franchisees stayed focused on client relationships.

We finally have visibility into how reviews and search activity drive real leads. HQ can track performance across markets, and franchisees can see the impact of their efforts locally.”

Clifton Wareham,
Director of Resource Centre Development at PropertyGuys.com

The Results

Within 12 months, PropertyGuys.com saw measurable improvements that directly supported local growth:
Google conversions improved from 15% to 18% — a 20% relative lift.

Google Maps visibility grew 2.5× year-over-year.
Review response rates climbed from 68% to 91%.
Response time dropped from 13 days to just 1.

By consolidating reviews and visibility data across 54 locations and 100+ communities, PropertyGuys.com turned a complex network into a transparent, measurable growth engine, showing how challenger brands can match the scale and consistency of national players.

Your franchise network could see the same results.

Centralize review management, shorten response times, and give every location the visibility it deserves.