How Archadeck Activated Franchisees to Publish 62% More Content Locally

Overview

Archadeck is North America’s largest deck and porch builder, with more than 45 years of experience, and a member of the Empower Brands Family. With more than 70 locations across the U.S. and Canada, Archadeck recognized the need to streamline social media marketing, give franchisees more autonomy, and improve visibility for both the brand team and local owners.

PromoRepublic became a central platform to collaborate across the network and activate locations, making them more visible and discoverable for local customers.

74%

Of users active on the platform

62%

Increase in posts going out from locations QoQ

153.8%

More interactions across local pages QoQ

313%

Jump in impressions QoQ

Goals: Autonomy Within a Structured Framework

Empower Brands and Archadeck’s leadership set clear goals to strengthen franchisee engagement, local relevance, and brand oversight:

Increase autonomy for franchisees

Franchisees needed visibility into nationally scheduled posts so they could review and tweak them without compromising brand consistency. The goal was to give franchisees more freedom while maintaining alignment with the brand.

Gain better local visibility

The brand team needed a clear view across the network. Centralizing social scheduling on one platform would allow franchisees to post efficiently while the brand marketing team could monitor activity, ensure consistency, and make data-driven decisions.

Grow local relevance and engagement

Simplifying content creation and posting would encourage franchisees to be more active and increase post volume. By empowering them to share videos and raw, local content, Archadeck aimed to foster meaningful connections and stronger engagement with local audiences.

Leverage data to optimize performance

A centralized system would provide the brand team visibility into both brand-level and local activity, enabling benchmarking across locations and other brands in the portfolio. This would allow the brand team to identify high performers, coach and motivate franchisees, and optimize campaigns based on engagement data.

The Solution: One Central Hub for Social

Empower Brands selected PromoRepublic as the unified platform to manage social media across all 10 brands. For Archadeck, this was part of a company-wide effort to give franchisees more autonomy while keeping HQ in the loop.

PromoRepublic created a single space where Archadeck’s brand team and franchisees could collaborate. Franchisees could see what the brand scheduled, edit or move posts, and schedule their own content, while the brand team could track activity and performance across all locations. Everyone could see who was doing what, creating transparency and accountability.

The platform simplified sharing on-brand content, scheduling, and tracking performance in one place. Archadeck received a tailored rollout based on their goals and digital maturity, and PromoRepublic’s team worked closely with brand leadership to ensure a smooth setup and adoption from day one.

Platform usage nearly doubled last quarter, indicating more franchisees were able to connect with their communities and foster engagement.

Lucia Villegas,
Brand Manager of Archadeck

The Results: More Active Franchisees

After rolling out PromoRepublic, Archadeck saw a clear shift in franchisee engagement.

With calendars automatically filled with ready-to-go content, franchisees became more active, sharing posts and videos that resonated with local audiences. The Archadeck brand team gained full visibility into activity across all locations, making it easier to track performance and identify trends.

Looking ahead, the brand team will leverage leaderboards and performance data to highlight top-performing franchisees. These high performers will serve as examples for content strategy, helping scale best practices, inspire other locations, and maintain consistent engagement across the network.

Ready to activate your franchise network?

See how PromoRepublic can help your brand empower franchisees, centralize social content, and boost local engagement.