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73%
of enrolled distributors became monthly active users
100%
increase in monthly social media posting activity
32%
reach across social media pages of all networks
+6.6%
sales growth during promotional campaigns MoM
Overview

dōTERRA is the world leader in the essential oil market.

They manufacture and distribute essential oils to customers across dozens of markets by millions of dōTERRA distributors known as Wellness Advocates.

Industry

Wellness

Geography

North America

Products used
  • Social Media Marketing
  • Digital Asset Management
  • Analytics

The Context

Before PromoRepublic, dōTERRA the head office marketing team was already using a well-known solution for brand advocacy and content sharing.

But their first-year results showed that only 10% of distributors who signed up were active. Software users were falling through the cracks without technical onboarding and further training.

The posting consistency was held back by a limited content offer with no ability for customization. Distributors saw little value in reposting branded templates without adding their personal touch. As a result, posting activity steadily decreased.

To grow sales, dōTERRA corporate office expected distributors to post consistent content and build more loyal relationships on social while staying compliant. dōTERRA ultimately needed to revamp its empowerment strategy with new tools.

Challenges

Low Usage of Previous Tool
Irregular Content Updates
No Content Customization
No Posting Consistency
Compliance Risks

Goals

1.
Involve distributors in new product launches and promotions.
2.
Promote and share dōTERRA lifestyle and values.
3.
Distribute updated, relevant, and customizable content.
4.
Provide a user-friendly mobile app to sell on the go.
5.
Teach personal branding and social media marketing.
6.
Track results of Wellness Advocates’ social media activity in real time.

Introducing doTERRA Social

To form social-first habits and encourage distributors to post more, dōTERRA implemented a scalable digital solution powered by PromoRepublic.

At its core lies a robust Digital Asset Manager packed with branded templates. This technology enables distributors to approve, modify, and schedule content, optimizing their marketing routine.

The head office levels up their campaigns faster with Content Suggestions while tracking network performance. Posting Compliance helps keep brand reputation under control, checking each claim before sharing.

To leverage the platform, users get 24/5 support from PromoRepublic, receive onboarding, and attend monthly webinars.

Platform Rollout for the North American Market

Stage 1 | Pilot
  • Strategy session and alignment on the goals with HQ
  • Build out of white-label platform and mobile app with dōTERRA content
  • Onboarding campaign for 200 dōTERRA top performers
  • Pilot participant feedback and analysis of pilot results
Stage 2 | Scaling
  • Creation of the roll-out plan for the North American market
  • Launch of marketing campaigns across online & offline channels
25,000+
Wellness Advocates signed up

How dōTERRA Social Tackles dōTERRA HQ Needs:

Digital Asset Manager
To store branded content
Distributors post on-brand content more frequently when it’s at their fingertips.
Proactive Content Suggestions
To grow sales
Distributors get involved in active promotions in one click via mobile app.
Analytics
To track field performance
The HQ gets an overview of distributors’ performance on social for adjusting further strategy.

How dōTERRA Social Tackles Distributors’ Needs:

Graphics Editor
To build personal brand
Distributors customize ready-to-use templates with a personalized touch.
Sharing and Scheduling
To stay consistent
Distributors share on-brand content via email, messaging apps, social media, and plan months ahead.
Educational Warnings
To maintain compliance
The platform automatically checks each post for banned keywords and warns distributors.

HQ and Distributors Both Love dōTERRA Social

“dōTERRA social allows Wellness Advocates to focus more on building and maintaining relationships. Activating and empowering our Wellness Advocates to share on social media impacted the results we saw from key campaigns and initiatives.”

John Dye
Senior Director of Marketing at dōTERRA – North America

“It’s been amazing to have immediate access to our franchisees’ performance on search and social. The ability to post on their behalf and track their performance has saved us a ton of time and bolstered our local marketing strategy with deeper insights.

Hillary LaMay
Platinum Rank dōTERRA Wellness Advocate

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