Behind Empower Brands’ Organic Growth: A Strategic Partnership with PromoRepublic

Overview

Empower Brands is a home services franchise group with 10 brands and more than 1,400 territories across the U.S. and Canada. Their strategic focus is clear: foster organic growth by helping every location perform better and increasing same-store sales.

Over a 24-day rollout per brand, they activated 560 locations, built brand-specific workflows, and launched coordinated campaigns for 9 of their brands across the network. PromoRepublic became the backbone of local execution, turning strategy into action.

What started as a platform is now a growth engine, powering consistent activation, stronger franchisee engagement, and scalable performance across every location.

24 days

Per-brand activation

49.7%

Growth in social followers

30%

Increase in website clicks from Google

67%

Franchisees log in to the platform

The Challenge

Before PromoRepublic, local marketing at Empower Brands was fragmented.

Teams used different tools, posted on different schedules, and operated in silos. Franchisees had little visibility into what was being published on their behalf, and HQ could not track performance, run A/B tests, or optimize across brands.
The corporate marketing team, led by Jane Campbell and Annika Mitic, recognized the need to centralize efforts and give every brand and franchisee the tools to execute confidently and consistently.

PromoRepublic didn’t just integrate into our system — it helped us rethink how everything connects. Now, we have one platform that brings together every brand, every team, and every location with clarity and structure.

Annika Mitic, Director of Digital Marketing, Empower Brands

The Solution: A Scalable Activation Framework

At PromoRepublic, this is our framework for location activation, our proven recipe for helping multi-location businesses turn strategy into consistent local performance.

What does it mean to activate a location? It’s not just activity, it’s consistency and visibility. Key indicators include:

Profile completeness of 85% or more
Appearance in the Local 3-Pack
Timely review responses
A steady stream of fresh, relevant content on social media

For home services, local relevance is critical. Most engagement comes from neighborhood-level visibility — meaning high local content volume, fast responses, and consistent presence. While the mix of local and mass-localized content may vary by brand, the principle stays the same: consistent, on-brand local execution drives results.

This activation framework guided the rollout at Empower Brands and shaped their partnership with PromoRepublic.

Centralization

PromoRepublic became the single hub for managing digital presence, content, campaigns, and performance data across all 9 brands. Instead of scattered tools, Empower Brands now has unified workflows, brand-safe governance, and one place for head office and franchisees to get things done.

Customization & Flexibility

Each brand had different goals and maturity levels. PromoRepublic allowed Empower Brands to tailor dashboards, access levels, and KPIs by brand. Whether the goal was awareness, engagement, or lead generation, each team had what they needed to execute and measure effectively.

Hands-On Activation

PromoRepublic provided more than software. Our team worked side-by-side with Empower Brands marketing leadership to onboard brand by brand, support franchisees with playbooks and training, and continuously optimize post-launch. Adoption was never left to chance.

Scaling Local Relevance Without Losing Brand Control

To drive consistent performance, we also helped Empower Brands activate franchisees around content and campaigns. They encouraged local owners to post fresh, relevant content tailored to their communities, not as a side tactic, but as a key part of their growth strategy.

Empower adopted a 40/40/20 content model: 40% local, 40% localized, and 20% national. PromoRepublic made it easy to execute with brand-approved assets, suggested content plans, and a simple, guided publishing experience.