Facebook Cover Videos and Cinemagraphs are Here!

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 2 min read
Upd. on: 2 Aug 2021

Now it’s possible to update your Facebook cover — with a video! Once people visit your Facebook page, the video will start to play. This will create a more dynamic page and more engaging interaction for your Facebook fans and followers.

Small businesses, entrepreneurs, artisans, creators, and big brands will benefit from this update because:

  • Videos can help better tell a brand’s story
  • Users prefer to consumed video content
  • Your brand will have the opportunity to highlight your creativity

What to highlight in the video:

  • Product/service
  • Inspirational video
  • An overview of your company

What you need to know about Facebook Cover Videos


  • Users will upload a cover video in the same way they upload a cover photo now
  • Facebook Cover videos can be 20-90 seconds in length, no longer, no shorter
  • The recommended video crop is 820 x 312 pixels
  • Cover videos auto-play and auto-loop
  • In the bottom right corner there is a mute/unmute option
  • Facebook Cover videos start playing with the sound muted

Does your video need to be professionally produced and super sleek?

Video content on Facebook is about connecting to people in a real and tangible way. You can’t spend a ton of time and money on videos that are cold and unrelatable. Create fun videos that people will relate to. No need to be a professional video producer.

Don’t want to bother with videos? Create cinemagraphs on your own!


Cinemagraphs are pretty much made for cover videos. Traditional video, filled with lots of different cuts, scenes, and chatter, may appear busy on a Facebook Profile or Page. Cinemagraphs, on the other hand, have a more classy appeal. They require no sound, contain a perfect loop, and draw attention without screaming for it.

You can use Cinemagraph Pro to create and share your free Facebook Profile Video! Check out our tutorial below to learn how. And don’t forget you can try Cinemagraph Pro for macOS or Cinemagraph Pro for iOS free.


Related articles

Jul 21, 2021

Top 15 Creative Instagram Post Ideas for International Cat Day

From employee birthdays to National Hugging Day, holidays of all kinds are a great way to diversify your company’s Instagram....

May 21, 2020

Facebook Supporting Businesses: New Features You Can Leverage

Launching Shops both on Facebook and Instagram Introducing Businesses Nearby section Adding #SupportSmallBusiness stickers and hashtags Facebook is showing strong...

Apr 30, 2020

3 Major Social Media Platform Updates Your Business Should Utilize During Lockdown

The Instagram tray now offers “Gift Card” or “Food Orders” Stories stickers Messenger Rooms and Lives for online events by...

Choose what describes your business best:
What do I choose?

Enterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.

Agency: for marketing agencies. Manage all your clients’ social media pages on one platform.