How Fastest Labs Scaled Social Across 200+ Locations in Record Time

Overview

Fastest Labs is a U.S. franchise specializing in drug, alcohol, and DNA testing. With more than a decade in business and nearly 240 locations nationwide, the brand works with individuals, small businesses, schools, government agencies, and enterprise employers.

In an industry where trust, accuracy, and speed define the customer experience, Fastest Labs needed its local marketing to match the same level of professionalism.

30 days

HQ rollout complete

99%

Of all content now published through the platform

130%

Higher social engagement across the network QoQ

91%

Audience growth QoQ

The Challenge: Growth Outpacing Control

Fastest Labs expanded faster than its marketing could keep up.

Some labs went silent on social media for months, while others posted off-brand content that risked confusing customers. HQ had no visibility into what was happening across locations — no way to see which posts engaged communities or drove conversions.

Leadership realized the brand’s digital presence no longer reflected its reputation for speed and professionalism. To fix it, they set clear priorities to bring order without slowing franchisees down.

Clean up digital inconsistencies and build a unified social presence
locations to post locally while staying on-brand
Make social a turnkey system that works across all labs
Establish a cohesive content strategy for sustainable growth

Short-term goals

Create and connect local pages for each lab
Get the initial content strategy lined up
Onboard franchisees into a unified system

Long-term goals

Strengthen marketing as a core franchise offering
Keep brand presence consistent everywhere

The Solution: Building a System Franchisees Could Actually Use

Fastest Labs partnered with PromoRepublic to bring order and visibility into their social marketing.
HQ rollout in 30 days established standards, dashboards, and workflows.

Network rollout in 60 days

All franchisees are onboarded, receiving support for creating and connecting local Instagram and Facebook pages.

A central content library

Every lab has on-brand and ready-to-go assets and templates, while still leaving space for local additions.

99% of all content go through PromoRepublic

HQ can finally see activity across the network and measure results.

PromoRepublic gave us more than a posting tool — it gave us structure. Franchisees have a baseline of content to create their own hyper-local content to customize and publish.”

Cat Koehler,
Head of Marketing at Fastest Labs

The Results: From Fragmented to Unified

Franchisees now had an easy way to stay active online, while HQ gained the visibility and consistency it needed to guide growth. In the first quarter after rollout, the impact was clear:

+139% impressions
+119% engagement
+91% audience growth
127 Facebook and Instagram pages set up and launched

Crucially, the results held. Even after two years, Fastest Labs continues to post positive quarter-over-quarter growth — proof the system is built for sustainability, not just a quick lift.

Fastest Labs proved that rolling out a social system nationwide doesn’t have to take months. In weeks, they unified their brand presence and kept franchisees active locally. Consistent publishing across locations gave HQ full visibility into impressions, engagement, and audience growth — turning scattered execution into measurable ROI.

Your franchise network could see the same results.

PromoRepublic gives franchise leaders one system to unify locations, prove ROI, and drive visibility that converts.