Franchise PowerUp 
So we can say that a good engagement rate for Twitter appears from good content. But you need to track your progress and notice the results. For this option, you need to visit Twitter Analytics that really shows good stats without any other tools from the side. There you can find an increase in your followers, likes, retweets, coverage, and also engagement rate. Big accounts usually have about 3-5% and that’s okay. Keep in your hand that your followers can appreciate your content, but don’t have enough wish to interact with it this time. You need to try to pay attention to your content and you also understand that it’s not always can work with all of the users.
Also, Twitter is really amazing with its showing to people that are not following you. If you have a good tweet and your followers press the like button, it will be shown to some of their followers, etc. So you can reach really good coverage and engagement rate with quality content.
Schedule Your Tweets
Some years ago users couldn’t schedule their tweets and were needed to use different platforms for it. Thanks, Twitter, now we don’t need to do it. Schedule your tweets on the web version of it and create a pre-plan of your content.
Yes, I remember that I said about Twitter specifically. It’s all about fast content. But if we don’t need to make news, we can make a good content plan and pay attention to the situative marketing if it would be needed.
How to Increase Your Engagement Rate
This is not such a simple question as it varies per brand and influencer. Strategies that may gain high rates of engagement for one account, might not work as well for others.
Overall, any content that is news-oriented, expert insight, or comic relief tends to do well on the platform. Some brands may find that simply replying to consumers’ queries in a timely manner can increase their rates of engagement.
Engaging with other accounts as well can be a very good way to increase engagement. Be sure to follow, retweet, and favorite other brands and influencers’ tweets. And don’t forget to use hashtags.
