Direct Sales Industry Roundup: The Top 5 Stories of October

Andrew Bevz
Andrew Bevz
Content Marketing Manager
≈ 2 min read
5 Nov 2021

What’s Inside

October brought some tech innovations for top brands, the FTC’s Notice of Penalty Offenses, new Avon prices, and a well-deserved award for Doug DeVos. Stay tuned and never miss a beat!

The FTC Warned 1,100+ Companies, Impacting Direct Sellers

The FTC warning

As a target of the campaign, a company could incur significant civil penalties—up to almost $44,000 per violation—if they or their representatives make claims about money-making opportunities that run counter to prior FTC administrative cases.

Mary Kay is Launching Mary Kay App

Brand lovers now can connect with their Mary Kay Independent Beauty Consultants and shop the latest products, create shareable wish lists, receive customized recommendations, and find detailed information on skincare, makeup tips, and more.

Former FTC Commissioner Pamela Jones Harbour Joins Tupperware Brands’ Board of Directors

Ms. Harbour joins the Tupperware Board after an impressive career in competition law, consumer protection, information privacy, and data security to help the corporation offer even more protection to its sales force and consumers.

Avon Pledges Price Cap Amid Supply Chain Crisis

“We made that commitment that we’re not going to price up, but to keep a fair value for all our products, to not pass on as much as possible and to mitigate,” Chief Executive Angela Cretu said. “I’m keen not to put this global turmoil on consumer’s shoulders.”

Amway’s Doug DeVos Honored with WFDSA Lifetime Achievement Award

“What an amazing lifetime achievement for Doug! He is a guru for me, and a whole generation of leaders across Amway and across the entire direct selling industry,” said Amway CEO Milind Pant.

More good reads for you

So You Received a Notice of Penalty Offenses, Now What?

An attorney at Thompson Burton PLLC explains what it means to be on the latest FTC list. Read the legal opinion on compliance matters for direct selling companies.

Creating a Meaningful Corporate Purpose

5 considerations that are critical for defining a powerful corporate purpose and for inspiring discouraged and anxious employees.

Beauty for Good

The fascinating story of JAFRA Independent Beauty Consultant Hannah Wachter giving back to her local community and partnering with other consultants to help women in need.


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