Social Media Marketing for Insurance Agents [2021]

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 4 min read
Upd. on: 6 Oct 2021

Insurance social media marketing is an important component of the online reputation strategy for insurance companies. Every insurance company wants to establish a social media presence in order to stand out and get noticed. 

As more consumers perform online research before making a purchase, it’s critical to raise brand exposure through social media. Worldwide, the average user spends more than 2 hours on social media every day and has accounts on 8 different social platforms. Despite the extensive usage of social media as a channel, getting noticed might be difficult due to the high level of competition.

What Are The Best Practices for Insurance Social Media Marketing?

Building meaningful and engaging connections with the audience is one of the main goals of any insurance social media marketing strategy. These connections are built on a foundation of trust. How can you win trust? Deliver high-quality content, think about your platform’s audiences, engage with your audience, and take advantage of online reviews.

What Should Insurance Companies Share On Social Media?

While it’s important to advertise your business on social media, it shouldn’t be your main message. Your posts on social media channels should be interesting, helpful, or educational. 

The following are some examples of high-quality social media content for any insurance company:

  • Company’s policy coverage explanation;
  • Important FAQs with short and simple answers;
  • Types of insurances available;
  • A guide on how to select insurance;
  • Posts on how to save money with insurance; 
  • Links to expense and investment calculators;

 

Which Social Media Platforms Should An Insurance Company Use? 

There are many ways to contact a potential consumer, which is why you should market your content in a variety of ways to appeal to the different audiences on each social media platform.

Here are the best social media platforms for insurance marketing.

Twitter

With more than 200 million active daily users, Twitter should be a part of your marketing strategy. Finding marketing success on Twitter, like any other social media network, needs strategic planning and dedication. At first glance, it may appear that tweeting is the only way to use Twitter. However, this is not the case. To succeed with Twitter marketing, incorporate it into your social media content strategy, use Twitter hashtags and trends, engage with your followers, schedule tweets and post regularly.

Youtube

Youtube is a must-use medium for insurance social media marketing. This is due to the fact that videos have the best engagement these days and the platform has over 2 billion monthly active users. YouTube is also the most powerful social media platform for changing customer behavior. 

People can find videos on YouTube in a variety of ways (for example, by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed). You may use YouTube to sell your product or brand more successfully to people who are looking for it.

Facebook

A Facebook account is also required for your insurance company, because advertising on Facebook is extremely effective. With over 2 billion monthly active users, you might be wondering if Facebook advertising is the best way to help your business expand. That means you can reach out to present and potential consumers, as well as others who are interested in your company or business.

One of the most appealing features of using Facebook for insurance social media marketing is the ability to share any type of content. Unlike Twitter, long posts are permitted here, Facebook encourages to share videos and photos too.

Paid Social Ads For Insurance Social Media Marketing

The best part about the three social media platforms we discussed above is that they all offer paid social ads. To find ad cabinets for each platform, check the following links:

Facebook 

Facebook offers a wide choice of ad possibilities. The following types of ads are available on Facebook: image ads, video ads, poll ads, carousel ads, slideshow ads, collection ads, instant experience ads, lead ads, dynamic ads, messenger ads, stories and augmented reality ads.

Youtube

You can utilize numerous ad formats on YouTube depending on your goal. These ad formats are skippable in-stream ads, non-skippable in-stream ads, bumper ads, video discovery ads, masthead ads, and responsive display ads.

Twitter

According to the study, people spend 26% more time viewing ads on Twitter than on other leading platforms. Apart from automated ads, Twitter offers the next ad formats: promoted tweets, promoted accounts, and promoted trends. When you pay to promote tweets on Twitter, you only pay when your marketing goal is met. Whether it’s website conversions or Twitter engagement (any additional organic impressions and engagements are free bonuses). 

Social Media Posting Best Practices for Insurance Companies

Do you know that you should stick to a certain time and day when posting? Marketers discovered a link between the time you post and user engagement. When it comes to content posting, timing is everything.  

The best time to post on Facebook is 11:00 AM, 1-2 PM on Wednesdays. Sunday is the worst day to post. On Wednesdays and Fridays, 9 a.m. is the optimal time to post on Twitter. Saturday is the worst day to post.  

While it’s important to be aware of the best days and times to publish on social media, use your audience as your guide. Observe when your audience is the most receptive. If they react to posts at a different time than the statistics suggest, then post when your audience is the most responsive.

Conclusion

Insurance social media marketing is critical for businesses looking to raise brand awareness, grow their audience, and establish an online presence. Our goal is to raise understanding of various social media and tools among insurance agencies. Using the information above, create the most useful content and the best marketing cases in your industry.

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