Customer acquisition is different ways and processes of bringing new clients to your business. The goal of this process is to create a systematic and sustainable acquisition strategy that can be easily changed with new trends in the market or niche. In this article, we will talk about how to find new clients, how to attract them, and how to choose the right clients specifically for your agency so your team will not hate to work with them. Let’s start!
How to Identify the Right and Wrong Clients for Your Agency
Agency owners made many mistakes at the very beginning of their career because they want to work with anyone who showed interest and trying to catch any chances to grow business and make money. But in the future it can be a really big problem as they understand how important the right client is and how much impact it can get on your business. For example, if you are working with a lot of clients and your team hates working with them, it creates a very toxic atmosphere. Here is a simple checklist you can use to identify the good and the bad clients.
- Good communicators – you’re excited to work together.
- Have all of the resources needed to help you.
- Have an understanding of marketing (not always needed).
- You’ve had success with similar clients before.
- Have burned through multiple agencies.
- Don’t respect time or boundaries.
- Constantly calling the shots.
- Paying little, expecting EVERYTHING in return.
Bad clients can really burn your team out. You spend a lot of time just trying to fix the relations, and that’s a big red flag. Another thing is the format of communication. For example, bad clients often use only email to talk about anything, and it takes a lot of time, even with minor issues. Moreover, sometimes you need to teach clients how to communicate better to get better results for both of you. Good clients can talk to you on a video call and discuss everything you need in 15 minutes.
How to Build Your Agency Positioning
Start with a niche focus, identify product-market fit and then start offering additional services after. Starting with a niche will really help you out and speed up the path to revenue. It’s a lot easier to add some clients when you know precisely what you are doing on the market and what clients you want to work with.
A Simple Lead Generation Tactic That Nobody Is Talking About
If lead generation is a problem to you and is something that stops you from progress, here is a tip. There are agencies that don’t do any lead generation, no emails, no calls, nothing like this. Sometimes it can cost you a lot of resources but will bring you nothing. But if you do your job well, people will know about you and will come by themselves. And when there be enough leads for your team, you will start to choose the best of them and now when you know the criteria you can even get picky. Check our webinar where you will find how this tactic can triple your agency in 12 months.
A little spoiler: Your Own Podcast. A great example is the SaaS Marketing Show launched at the end of March 2020 both on audio and video. Having gained early traction, it’s well on the way to becoming the #1 SaaS Marketing podcast in the world, thanks to high-quality guests and valuable content. The show’s audience mostly consists of SaaS marketers, founders, and CEOs. It’s a weekly interview show with episodes being 25-35 minutes long. Guest criteria is a senior marketer at a SaaS company of $1 million ARR+ who must deep-dive into a marketing activity that has worked well for them, along with numbers.
We hope these tips will help you find the best clients for your Agency and grow. To get some more detailed information from experienced practitioners on how to grow your agency check out Agency&Freelancer Academy.