Enterprise
CASE STUDY for direct selling brands
See how dōTERRA revamped its distributors’ empowerement strategy and increased social media reach by 32%. Catch up with the leaders and learn how to become the world’s most empowering direct selling brand.
see the results dōTERRA got with its distributors
73%
of signed up distributors became monthly active users
+100%
growth of monthly social media posting activity
+32%
reach across social media pages of all networks
6.6%
MoM sales growth during promotional campaigns
John Dye
Senior Director of Marketing—North America.
“dōTERRA social allows Wellness Advocates to spend less time on non people-centric duties and focus more on building and maintaining relationships. Activating and empowering our Wellness Advocates to share on social media impacted the results we saw from key campaigns and initiatives.”
Hillary LaMay
Platinum Rank dōTERRA Wellness Advocate.
“I love that my leaders have access to the robust library of unique content and we're not sharing the same pictures or promotion posts. It's also so intuitive you don't have to be experienced with other social media or design tools.”
How dōTERRA’s empowerment strategy was revamped
A set of tools chosen to tackle HQ’s and distributors’ needs
Activation program components resulting in high adoption
Step-by-step rollout plan for doTERRA Wellness AdvocatesEnterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.
Agency: for marketing agencies. Manage all your clients’ social media pages on one platform.
