CASE STUDY for direct selling brands

How dōTERRA Amplified Their Brand Voice and Reached 60+ Million People on Social

See how dōTERRA revamped its distributors’ empowerement strategy and increased social media reach by 32%. Catch up with the leaders and learn how to become the world’s most empowering direct selling brand.

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Virtual Roundtable for Direct Selling Companies

see the results dōTERRA got with its distributors

Learn How dōTERRA Got These Results


of signed up distributors became monthly active users


growth of monthly social media posting activity


reach across social media pages of all networks


MoM sales growth during promotional campaigns

What HQ and dōTERRA Distributors Say

John Dye

John Dye

Senior Director of Marketing—North America.

“dōTERRA social allows Wellness Advocates to spend less time on non people-centric duties and focus more on building and maintaining relationships. Activating and empowering our Wellness Advocates to share on social media impacted the results we saw from key campaigns and initiatives.”

Hillary LaMay

Hillary LaMay

Platinum Rank dōTERRA Wellness Advocate.

“I love that my leaders have access to the robust library of unique content and we're not sharing the same pictures or promotion posts. It's also so intuitive you don't have to be experienced with other social media or design tools.”

Repeat the Success of the Largest Direct Selling Brands

Key insights include:

How dōTERRA’s empowerment strategy was revamped
A set of tools chosen to tackle HQ’s and distributors’ needs
Activation program components resulting in high adoption
Step-by-step rollout plan for doTERRA Wellness Advocates

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