The best books that every social media manager should have.
Today it`s getting normal for us to hear more and more news about how to market your business on social media. This sphere is very “young” (it`s popularity began to grow in 2010s), so there are many features, strategies and functions of these platforms that are still unknown for the developers. However, people are working in this direction every day, so right know we are able to find all important information in…books. Social media developers and experts, who have made a name in this sphere, have written many best-selling books. At these books, they describe their own methods of work, best strategies for young developers and all nuances of social media marketing.
However, we can`t just go and real all these books one after another. So, to give you the best examples, we have created our list of best books that you should read. We are not making a top from the worst book to the best – they all are equal and each of them could be the first in your list.
“The Zen of social media marketing: an easier way to build credibility, generate buzz and increase revenue.” Author – Shama Kabani
In this book, author Shama Kabani will tell you how deal with your customers, how to keep in touch with regular clients and how to find the new one with the help of online conversation. You will understand how to access all benefits of every social media without any stress and forget about all possible problems. In the book, you will read about the most popular social media platforms: Facebook, Twitter and LinkedIn. Even if you are a beginner and it`s your first meeting with social media, don`t worry: the author gives a step-by-step guide to each of them, so you won`t fail.
“Enchantment: the art of Changing. Hearts, minds, and actions.” Author – Guy Kawasaki
This book explains how to influence what people will do while maintaining the highest standards of ethics. The book gives a complete explanation about when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause. The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. As you see, it is a complete guide about enchantment and how it depends on people while working. You definitely should read this social media book.
“The social media Bible: tactics, tools, and strategies for business success”. Authors – Lon Safko and David K. Brake
When you will read this social media book, you will realize how easy could it be to transform your business into a social media – enabled enterprise where customers, employees and prospects collaborate, champion your products, your services and the way you do your business. Again, if you are a beginner in sphere of social media business, this book will help you to make a good start. The next part will be your own hard work.
“Tribes: we need you to lead us”. Author – Seth Godin
Seth Godin is a very popular person in the sphere of social media business and his books are becoming best-selling after a few days after publishing. This book about tribes will make you think about the opportunities for leading your fellow employees, customers, investors, readers and other persons who are interested in what you are doing. Well, it`s not an easy task, but it`s not as hard as you think. Read the book, and you will understand everything.
So, here is the list of five best social media books that we recommend you to read. With them, you will understand how to set your goals and objectives, how to make a good start of your business and how to beat your opponents.