How to use Instagram analytics right? A complete guide

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 4 min read
Upd. on: 11 Aug 2021

Instagram analytics is the key to success on this platform. With it, you are able to see changes in your content strategy and decide whether you need to change something or not.

However, if you want to work effectively, you need to understand Instagram analytics clearly. After that, you will be able to set your strategy the right way so audience will enjoy every post you add.

In this article, we will tell you why it`s so important to understand all aspects of Instagram analytics and how to use it right to get the maximum impact from it.

0_781QCXAZuwVAfkpW-minWhy Instagram analytics is important for your account`s growth?

When you add new post to your timeline, you are able to see how many people saw it, how many people liked and comments it and how many people could possibly see it. Each of these points is important for you, so you must keep an eye on it.

Such factors like geo tags and hashtags could depend on the number of your possible views and likes, so you should add at least two hashtags to your post. The more likes you get, the more users are getting interested in your profile. They see that your posts are popular among your audience, so they will probably subscribe you to see your content in their news feed.

Switch to Instagram business account to see all analyticsInstagram business account

If you are really interested in Instagram analytics and want to get access to it, you need a business account. At the beginning, when you are only signing up on Instagram, you have a basic profile. if you want to switch to a business profile, you need to open account setting and choose an option called “Switch to Business profile”. Click on it, and your business account is ready for work.

Business account allows you to add links to your Instagram stories, create Instagram ads, add email and other contact details to your bio.

If you already have a business profile, you need to click on the bar on the top of the page – it will open your Instagram analytics.

However, before you will analyze your analytics, you need to analyze the main factor that generates you these analytics – your audience. We will use Audience tab for that.

Instagram businessTracking your Instagram follower growth

The first thing you should monitor is your follower growth. If you set a goal to grow your account, you should make weekly analysis of your audience to see how many new followers came to you during this period.

Track your follower count in an Excel spreadsheet and get regular reports about your growth (for example, every month).

Keep an eye on your followers` location

This is another good advantage of Instagram, because you are able to see where your followers are located right now. It shows how many people are located in specific cities around the world (in percent). It can help you if you know that your posts come through different time zones. You will be able to get a massive engagement from the post that were added on time.

Find out your followers` age and gender

If you are not sure that you are posting right content for the right people on Instagram, you`d better pay attention to this point. Today, the bigger part of whole Instagram audience is made of people from 18 to 29 years old. If you see that you have many young followers, you can post more often, add GIFs and memes to your timeline to get a huge engagement.

Keep an eye on followers` activity

If you will add posts at the random time, it`s a very high possibility that you won`t get normal engagement. Analyze your audience and find out best time to post on instagram. With this information, you will be able to set your posting schedule and get normal engagement for each post.

shutterstock131320937-minMeasure your success

It`s good when you see your own progress. However, it`s getting much better when you know how to exceed this success. If you want to do it, you need to fix your results regularly (for example, every month). You will see the total number of likes and comments, number of users who saw your Instagram stories and analyze how these numbers are changing.

If the results are standing on the dead point, it means that you should change your content strategy. However, if the numbers are growing every month, it means that your current strategy works and you should work with it right now. Don`t hurry to test your new content concepts or something else. Why should you break the working algorithm?

Final thoughts

It`s hard to imagine what would we do if we didn`t have Instagram analytics. Brands and organizations won`t grow themselves to the highest positions in ratings, and blogger won`t have these massive audiences (500k followers or more).

We hope that now you will find out how to work with Instagram analytics and your profile will grow as fast as possible.


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