Franchise PowerUp 
We all know that if something needs protection, we need to call the security. As in real life, the world of social media also has its own guard. Developers hire special people who use their social media security programs and tools to create a protection for your accounts, websites and profiles.
However, sometimes people can`t hire such specialists, and they need to do everything be themselves. But how can they do it if they don`t know how? Well, it`s not a problem, because right now we will show you seven best security tips for social media that will make your work easier and safer. Don`t worry – all tips are easy in use, so you can work with them even if you don`t have any experience in this sphere.
-
Create a social media policy
This point is important for you if you are using social media platforms for your business. These guidelines outline how your business and employees should use social media responsibly. It will protect you from security threats and PR or legal trouble as well.
Good social media policy must include such points:
- Brand guidelines
- Rules related to confidentiality and personal social media use
- Guidelines related to copyright and confidentiality
- How to identify and avoid scams, attacks and other security threats
- Who to notify and how to respond if a social media security concern arises
-
Train your staff at social media security best practices
You can`t be sure that your business is protected if your workers won`t follow the rules. Your social media policy should be easy to understand, employees will have a chance to engage while training and, what is important – they will realize the real value of your social media policy.
With such training sessions you will be able to understand which parts of your policy should be changed or upgraded. Also, your team will also understand how to use tools effectively, and, as a result – they will feel confident about themselves while doing the real job.
-
Limit social media access
Limiting a social media access to your profiles and accounts will secure you from hackers` attack. You should clearly understand what comes to your profiles from the outside. You can`t be sure that everything is safe, and if the hacker will go through the security system, you will be in trouble.
For example, you should limit the number of people who can post content on your blog or site. With it, you will see the people who post and the content that comes to your page.
-
Set up a system of approvals for social posts
You can use Hootsuite to give your workers and ability to draft messages and prepare them for posting. However, you should charge the posting process to a trusted person in your team.
-
Monitor your accounts and engage in social listening
As we told before, if your account isn`t protected, it`s ripe for hacking. Keep an eye on all of your social media channels. Even if you have an account that you`ve never use, you should watch for it as like it`s your main profile. Assign someone to check that all of the posts on your accounts are legitimate. Cross-referencing your posts against your content calendar is a variant to start monitoring.
-
Invest in security technology
Technologies are changing very fast, and you should be ready for it. Hackers are improving their technologies to break the security systems and get the information from other people`s profiles. However, you can protect yourself from it by investing in security technologies.
Also, if you see that something is wrong with your security system, you can inform developers about it and offer something new.
-
Perform a regular audit
Social media security threats are changing every day. Hackers are not only improving their technologies – they are also using new strategies and tactics for attacks. However, if you will perform a regular social media audit, it will keep you away from all possible problems. You should pay attention to these points: social network privacy settings, recent security threats, access and publishing privileges and, of course, your own social media policy.
Well, that is it. If you will follow these tips, your social media security system will protect you from any intruders and hackers.
