Tripadvisor is one of the world’s largest business listing websites, helping over 463 million travelers reach their destinations each month. It’s the perfect place for hotels, inns, B&Bs, and other hospitality businesses to advertise their offerings.
Your Tripadvisor business listing is your first point of contact with potential customers and an important marketing tool that can lead to increased bookings, loyalty memberships, or even hotel/restaurant reservations from hundreds of potential travelers.
In this article, we’ll explain everything you need to know about:
- Setting up and managing your Tripadvisor listing;
- Claiming and verifying your business on Tripadvisor;
- Adding a profile photo to your listing;
- Adding detailed information about your premises;
- Uploading high-quality images of your property;
- and much more!
How to Get Listed on Tripadvisor
A Tripadvisor listing is a travel & hospitality business’ profile displayed on the Tripadvisor website. These profiles allow anyone to find businesses near their current location, read customer reviews to evaluate a business, and make a reservation in one space. Tripadvisor also displays information such as a business’s physical address, phone numbers, website links, hours of operation, and, if applicable, booking availability.
Sounds like too much? Luckily, listing your business is easy and can be done in a few simple steps.
1. Register Your Business on Tripadvisor
First things first. To start managing your Tripadvisor business listing, you must register an account on the Tripadvisor website. Visit the Tripadvisor website, navigate to the bottom of the page and click “Owners” under “Do Business With Us.”
Next, navigate to “Claim Your Business,” and you’ll find search fields. Proceed to the next step.
2. Search for Your Business Name
Before claiming your business listing, search to see if a user may have already initiated a listing for you by mentioning you in a review. Visit www.Tripadvisor.com/Owners and type in your business name and location in the respective search fields to see if a listing exists.
If a past customer has already written a review for you, go ahead and click “Claim your free listing” to confirm your ownership.
Before you move forward with registration, Tripadvisor prompts you to carefully read their guidelines, where you can find advice on how to choose the right business category and some basic business requirements and restrictions.
3. Claim Your Listing & Update Details
New business users will be required to request a listing by navigating to the end of the list of businesses that shows up after typing their businesses’ names in the search fields.
In this step of the process, you’ll have to fill out a registration form and provide the following details:
- Business category
- Personal & business name
- Business email address
- Official business name
- Physical address
You’ll also be required to add a brief business description highlighting other information such as price range, amenities, the number of rooms available for booking, and stay requirements. You may also add a business profile picture, which shouldn’t include company logos or business cards.
When everything is ready, hit the submit button. The Tripadvisor team will get back to you after verifying your details in about five business days.
4. Manage & Respond to Customer Reviews
Once you’ve claimed your business listing, you can start managing your customer activity and responding to customer reviews through the Tripadvisor Management Center.
Here are a few management tips to keep in mind:
- Respond to your customers’ reviews and answer their questions promptly – don’t wait until the next day or the following week. Answering your customers’ questions and responding to their reviews fast is a great way to engage with them and show how much you care about their experience.
- Once you receive a negative review, make sure to respond with a positive and helpful message – this is vital to maintaining a high level of confidence with your customer base. If you receive a negative review, you have the opportunity to turn things around by being proactive, apologizing for the negative experience, and promising to improve the quality of service the next time they visit.
- You should always be polite and courteous when responding to customer reviews on Tripadvisor – remember that your customers are giving you their money and feedback, so it’s important to respond appropriately. For example, if a guest is unhappy about something that was not your fault, then you should politely inform them of the steps that you have taken to rectify the situation.
- Thank the customer for visiting your business, and let them know if there is anything you can do to make their next experience better.
Don’t forget to check your ratings on Tripadvisor regularly to ensure that your profile reflects the feedback of your fans and customers. Tripadvisor provides a host of features to help you see customer reviews and star ratings, how many customers would recommend your business to others, the date of the review, etc., on one dashboard.
Tips for Optimizing Your Tripadvisor Listing
A complete profile with detailed information about your location, price range, and offerings will attract more visitors, and those visitors are likely to book their stay if they are impressed with your profile.
Tripadvisor allows you to update your profile at your convenience. The best way to optimize your profile is to fill it out as completely as possible. Make sure the information you are giving to potential visitors is correct and up to date. But these are not the only ways to optimize your listing.
1. Use the Tripadvisor Management Center
Tripadvisor’s Management Center hosts a suite of tools that enables you to manage your business listing more efficiently.
Here, business owners can:
- Respond to customer reviews
- Promote their property
- Check on property performance
- Manage and update their listing information
- Create sponsored campaigns
The Tripadvisor Management Center also offers business owners support through its support team and the business owners’ forum.
To start using the Tripadvisor Management Center, you must have your listing up and running and have registered your business with the management center. In this step, Tripadvisor moderators will verify your relationship with the business via email, text message, or credit card.
2. Use Tripadvisor’s Review Express
You can access the Tripadvisor Review Express tool from the “Get more reviews” page on your Management Center dashboard or by visiting https://www.Tripadvisor.com/ReviewExpress.
Review Express enables business owners to ask for customer reviews with an email. For example, you can politely ask a customer who bought coffee at your restaurant if they would be willing to leave a review via email. However, you must seek permission from your customers before you send them Review Express reminders via email.
Keep in mind that Tripadvisor puts a 1000-email limit on the number of people that you can reach in a single Review Express campaign.
3. Use the Tripadvisor Widget Center
Tripadvisor Widget Center offers a wide selection of widgets to encourage your customers to leave more reviews directly on your website. Instead of their navigating through the billions of web pages on the internet all the way to the Tripadvisor website, finding your listing, and leaving a review, widgets make it easier for them to drop a review directly on your website.
Some of the most widely used widgets include:
- Write a review – Nudges visitors to drop a review directly on your website
- Review snippet – Adds previews of customer reviews so that they can see what other customers think about your business
- Rating widget – Displays your current rating on Tripadvisor
- Rated on Tripadvisor badge – Can take the form of Featured, Rated, or Recommended badges
There are more widgets in Tripadvisor’s Widget Center. To get started, type your business name in the search box on the Widget Center page.
Next, select your preferred widget(s) and customize it (them).
Tripadvisor limits the number of widgets that can be added to a website to 50 at a time. Copy the widget code and paste it somewhere strategic on your website.
4. Get More Tripadvisor Reviews
Besides free widgets, Tripadvisor provides business owners with customizable business cards and flyers in its Promotional Tools. Handing out business cards and flyers attracts more eyes to your business, bringing more business exposure.
To access these promotional tools,
- Open the Management Center
- Select “Marketing Tools”
- Click “Promotional Tools”
Here, you can request reminder cards and flyers to promote your business. Tripadvisor also allows you to customize your flyer and business card designs to best reflect your business. Flyers can be customized based on size.
Lastly, choose the quantity of cards (with a minimum of 100). The first 100 are free.
How to Get Even More Profit for Your Business on Tripadvisor
Tripadvisor is a trusted source of information, according to 86% of travelers who express confidence in booking decisions based on the platform’s reviews. This presents a vast opportunity to boost your rankings and get more customers at your doorstep.
So, how can you boost your profits on Tripadvisor even further?
1. Try to get Traveler’s Choice and Traveler’s Choice Best of the Best
Every year, Tripadvisor recognizes the best businesses in travel and hospitality. The Travelers’ Choice Awards observe travelers’ favorite destinations based on customer reviews and opinions. Winners are selected based on the quality and quantity of traveler reviews and must hit a threshold number of reviews within the 12 months under consideration.
The Travelers’ Choice Best of the Best is the highest recognition. It acknowledges the best destinations and awards the winners of the highest listings in their category on Tripadvisor. The Travelers’ Choice Award recognizes businesses with a good, consistent performance and good customer experiences and puts top businesses in the top 10% of the highest-ranking business listings.
With these award-winning recognitions, businesses can enjoy higher rankings on Tripadvisor. At the same time, they enjoy more exposure to other potential visitors, which translates into more visits and higher profits in the long run.
2. Add an Attraction to Tripadvisor
An attraction is a point of interest for travelers, perhaps for its natural or man-made beauty, entertainment value, or history. You can list your business as an attraction on Tripadvisor by filling out the registration form with your business information, contact information, and other details about your prices, physical location, amenities, duration of attraction visit, and more.
Listing your business as an attraction gives you the opportunity to appear on Tripadvisor’s list of top things to do. Here, your customers can find an activity they like, a meal they would want to try, natural scenery, or other things that bring value to their experience.
3. Get a Tripadvisor Sticker
Tripadvisor stickers are a fun and engaging way to capture your potential customers’ attention in high-traffic locations. Some of these stickers (such as Free Wi-Fi) are freely available to most businesses, while other stickers such as:
- Featured, Rated, or Recommended
- Book us on Tripadvisor
are available to fewer select businesses.
Here’s how to add a Tripadvisor sticker:
- Visit the sticker request page
- Find your business listing in the search box
- Choose your preferred stickers from the dropdown list that comes up
- Enter your physical address
- Hit “Submit”
Stickers are to be inserted in high-traffic locations, e.g. on the counter at your physical outlet, at the entrance, or at any other high-traffic location.
4. Improve Your Tripadvisor Ranking
Another way to get more profit is by taking care of your visitors by offering an exceptional customer experience with great service and hospitality. When people go on Tripadvisor, they want to tell other travelers about their experiences or view what other people say about your business. This can be an excellent opportunity for you to increase your rankings by doing this:
- Make sure your website offers clear information on what people can expect when they visit – one of the most important things to do on Tripadvisor is to be transparent with your prices and services. This includes the price of an item and what the service includes. It’s also important to remember that Tripadvisor is all about honesty and openness.
- Take negative feedback positively – don’t take negative feedback on your listing as an attack. Instead, welcome it with open arms because it will help you improve your business and provide better service for your visitors.
- Address any issues mentioned in reviews immediately – Tripadvisor is one of the most trusted sources for reviews to help travelers make decisions about hotels, restaurants, and other places. As a business owner, take the time to show your visitors that you care. For instance, conduct an internal investigation if a visitor reports staff misconduct. If your clients feel valued, they will be more likely to leave a positive review on Tripadvisor
- Lastly, build a great website for your business. An easy-to-navigate website will help you attract more visitors from search engines, social media, email, and other channels and guide these visitors to your Tripadvisor listing.
If you need some assistance with your website, contact a web designer or developer who can work with you to create an informative and professional-looking site that is visually appealing.
While Tripadvisor is a great resource for travelers, it can also be helpful for you as a business owner. By creating a Tripadvisor listing, you can get more visitors to your front door and increase your overall bookings.
FAQs about Tripadvisor business listing
Q: How can I use Tripadvisor for Business?
1. Create an administrator account on Tripadvisor
2. Find your business name
3. Claim your business listing and update it
4. Manage and respond to customer reviews
5. Monitor reviews of your business locations
6. Update your listing information
7. Respond to reviews
8. Access free marketing tools to improve your Tripadvisor performance
9. Receive support through the Tripadvisor Help Center and Owners’ Forum
Q: How Much Does It Cost For A Business Listing on Tripadvisor?
A: Currently, Tripadvisor does not charge for new listings. However, once you have claimed your business listing and need to buy advanced marketing tools, flyers, and reminder cards, you will be charged. Most Tripadvisor tools are free in the Management Center, while other tools such as Instant Booking and Sponsored Placement are available for a fee.
Q: Fake/Bad Tripadvisor Reviews and How to Report Them
A: Tripadvisor values its users’ feedback and aims all its efforts toward making its platform as authentic as they come. Unfortunately, if a user posts a fake review, you cannot remove it. To report a fake review, log into the Management Center and go to Reviews => Report a Review => What is the problem with the review? Here, select the most appropriate reason and title of the review in question. Once you submit your appeal, the moderation team will get back to you in 3-5 business days.