The main reasons why you should use posting schedule in the social media

Social media schedule
Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 4 min read
Upd. on: 2 Aug 2021

social media postingEveryone enjoys making posts in the social media. You can share your thoughts with the other users, promote your account or your business or just make someone`s feed more varied. Only you can decide what should be posted and how your future pot will look like.

However, we must admit that posting isn`t just an entertainment for killing your free time. Today people use social media not only for chatting or watching videos – they could promote business or move their blog. With these facts, we must admit that your posting has serious impact on your social media account and its future progress.

Nevertheless, how can we optimize our social media posting? The answer is here – we should use posting schedule. In simple words, posting schedule is a strong graphic, which helps you to add posts to the timeline at the right moment. The most popular tool for creating a posting schedule is Post Planner. It`s easy in use and allows person to control most of his/her social media accounts.

In this article we will show you the main reasons of using social media posting schedule in your activity.

Social media schedule saves your time for other important tasksSocial media schedule

Who said that social media could be used only for posting texts or images? Don`t forget about magic opportunity of sending messages to each other, watching videos or listening to music (if possible). Of course, posting is important for your social media activity and increasing the number of subscribers.

With social media schedule, you will understand how much time you can spend on other social media activity and where you must be ready to post something. Mark the time limits in your graphic (you can use Post Planner for it) and be ready for posting.

You will be able to prepare good content

Very often user realizes that it`s time to post something and write quick tweet or took an immediate selfie for his Instagram account. Well, that`s not how we do things. With your posting schedule, the quality of your posts will grow up immediately. Why? Because you could:

  • Choose normal topic
  • Think about an image
  • Find the perfect angle and make took a picture
  • Write normal text without mistakes
  • Add hashtags to increase visibility

good contentRemember that you are not a journalist and there is no need of posting quick messages. Sit down and do everything step by step. In the end, you will be satisfied with the result of your work.

Orientate your posting for each social media

If you pretend to be an active social media user, you should work with more than one platform. Today, people choose three main platforms for posting: Facebook, Twitter and Instagram. Each of these social media has its own “perfect posting time” – a period when you can add your publication and get a huge feedback in a short period of time.

It`s also important because some users who don`t understand social media working process just spam their messages without any visible result.

So, now we talk about our perfect posting time. Remember that it could differ for every social media. For Facebook, you`d better post something:

  • At Saturday and Sunday from 12 to 1 p.m.
  • At Wednesday at 3 p.m.
  • At Thursday and Friday from 1 to 4 p.m.

For Instagram, the best time for sharing content is Monday and Thursday at every time except 3 and 4 p.m.

If we are talking about Tweeter, you should post something:

  • At Wednesday at noon from 5 to 6 p.m.
  • From Monday to Friday from 12 p.m. to 3 p.m. and at 5 p.m.
  • Also, you can try posting at 2 and 3 a.m. and from 9 to 10 p.m.

You will probably ask “Why these days and these time periods?”. Well, according to the statistics, people visit mentioned social media at these time periods (it could be a road from work to home or just free time for someone). Of course, it`s possible that a bigger part of your audience is able to monitor social media updated 24/7. However, for the first time you should try these posting time periods. Well, maybe you will find other combinations according to your own experience.

Optimize your posting frequencyOptimize posting frequency

Social media experts often point that a bigger part of accounts post something more often than it should be. Well, we don`t want to repeat our thoughts, but there is nothing good in making quick posts every time you need something.

With social media posting schedule you will be able to:

  • Analyze your previous posts
  • Correct mistakes
  • Add something new to your posting arsenal

If you want to get more likes and comments under your posts, you`d better pay attention to the quality, not on the number.

For example, on Facebook you should post maximum 2 times per day, for Twitter – three times per day or more, for Instagram – 1,5 times per day. Try to optimize the frequency, and you will see the result.

Post Planner – the best tool for your posting schedule

We`d liked to stop at this point, because it`s important to have everything under control, even in social media posting. Post Planner has an extra function of creating a table with the list of all your social media. You can mark the right posting time according to the social media and the day of week. When the time comes, you get an announcement about posting time. Simple? Of course. Don`t be lazy, try this.

Don`t afraid of all these points and it`s names. In fact, the process of creating and optimizing your posting schedule is very simple. You just need to focus on your target and start doing the task. That`s all what we wanted to say today. We wish you good luck and hope you will get positive emotions from using your own posting schedule.


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