-
Platform
Platform OverviewOne command center for local marketing performanceIntegrationsCentralize your stack for faster insights and measurable resultsWhy Us?Driving growth for 110+ enterprise and franchise networks worldwideal success -
Products
-
Who We Help
By business typeBrand GroupsUnify local marketing across brandsFranchise HQsStreamline marketing across franchiseesResellersRebrand our platform and sell it as your ownMulti-Location BrandsStreamline local marketing at scaleEmerging FranchisesOutshine big brands and expand fasterAgenciesDeliver local success for every clientBy industryRetailDrive sales with local campaignsRestaurants & QSRGrow foot traffic with social and reviewsHome ServicesWin more local bookingsFitnessAttract clients near youProperty ManagementHelp agents connect locallyEducation ServicesConnect with local customersWellness & BeautyBuild trust throght reviewsAutomotiveGet found in local search -
Resources
-
Platform
-
Products
-
Who We Help
-
Resources
- Pricing
-
Community
-
Platform
Platform OverviewOne command center for local marketing performanceIntegrationsCentralize your stack for faster insights and measurable resultsWhy Us?Driving growth for 110+ enterprise and franchise networks worldwideal success -
Products
-
Who We Help
By business typeBrand GroupsUnify local marketing across brandsFranchise HQsStreamline marketing across franchiseesResellersRebrand our platform and sell it as your ownMulti-Location BrandsStreamline local marketing at scaleEmerging FranchisesOutshine big brands and expand fasterAgenciesDeliver local success for every clientBy industryRetailDrive sales with local campaignsRestaurants & QSRGrow foot traffic with social and reviewsHome ServicesWin more local bookingsFitnessAttract clients near youProperty ManagementHelp agents connect locallyEducation ServicesConnect with local customersWellness & BeautyBuild trust throght reviewsAutomotiveGet found in local search -
Resources
How to master the art of professional DM?
Every time, when you hear a sound of a notification on your phone, you know that it`s the sound of a direct message. Someone told you that he enjoyed your profile and you can follow him by clicking on the link below.
We are sure that you`ve received such messages many times on different social media platforms, and most of them were from unknown people who don`t have many subscribers and just want to increase their audience. Why we are telling you this? Because we know that you will probably use the same method for the same reason, and in this article, we will give you some core advices about sending the right social media DM.
Reach people through various touch points
The main reason that social media were created for is to create communication between users. You should remember that while planning your next message to someone. However, don`t be very quick. Don`t go in frontal attack, try to engage with the person through simple messages. For example, if we are talking about Twitter DM, you can start with a usual phrase “have a good day”. Post that tweet answer every week (for example, every Friday) to draw people`s attention. There is hundred percent possibility that person will react to such message.
Plan every step of your communication
If you have just sent a direct message to a person in the social media, you must understand what will be the next step. If he\she gives an answer, you should react immediately to keep the conversation alive. However, if person ignores you, it will be better to stop sending messages.
Know who are you chatting with
The process of drawing people`s attention through direct messages must be made with a clear understanding of who are your working with. Before starting the conversation, make sure that your potential fan is interested in what you are doing.
Personalize your DM
All of your messages should be unique, and here are some tricks of how you can highlight them:
- Do your research. Before connecting people, spend at least five minutes of your time and analyze user`s profiles. Check the content they are posting, try to think what could be their potential interests.
- Tailor your message to their communication style. Do they use emoji? Do they share jokes? Add some of these details in your messages.
- Avoid automated messaging. People hate when someone talks to them like a bot. yes, it`s simple, but sometimes we want a piece of live communication.
Conclusion
You may not believe it, but that`s all that we wanted to say. Now you know how to work with social media DM and how to use them correctly.
Related articles
local marketing tips monthly
Enjoying this article?
You’ve successfully subscribed.
You’ll now receive curated insights, trends, and stories from franchise and multi-location brands directly to your inbox.
Enterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.
Agency: for marketing agencies. Manage all your clients’ social media pages on one platform.

