Pinterest demographics that matters to social media marketers

Pinterest demographics
Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 2 min read
Upd. on: 2 Aug 2021

You may not believe it, but Pinterest now officially becomes a global social media with more than 150 million of active users. With a successful debut in 2010, today it`s the place where you can find everything that you need. However, people have already found out that it`s possible to use Pinterest for performing marketing campaigns, advertising clients, selling goods and growing up your business.

However, if we are working with clients, we must understand who they are and what they want. So, in this article, we will present you the list of Pinterest demographics that matters a lot for you as for social media marketer.

Pinterest gender demographics

Well, we must say that Pinterest is still a lady`s game. According to a Pew Research study made in 2016, from all adults that are online in the U.S., 45 percent of women are using Pinterest. At this time, there are only 17 percent of men using this platform.

What makes this platform so popular for women? Home décor, food recipes, fashion, beautiful images, animals and other topics. For businesses trying to reach women on Pinterest, look at ways to use your brand to help facilitate the Pinner`s planning. Beauty powerhouse L’Oréal is a great example of a brand using Pinterest to do just that with it`s life-event boards. Just have a look at their profile, and you will understand what we are talking about.

Pinterest age demographics

It`s interesting, but our platform is extremely popular across multiple generational brackets – with millennial, Gen Xers, and Boomers are regularly pinning. 36 percent of Pinterest users are balancing between the ages of 18 and 29.

For brands, educational content is a great way to attract young users and create an engagement with them. They are always looking for something unusual, and you can give it to them.

Pinterest location demographics

How do you think, where do Pinterest users live? Pew Research had an answer to this question. According to it`s information, combined 64 percent of all Pinterest users are living in cities while only 25 percent are located in rural areas. Now, when you know these stats, it will be better for you to focus on urban citizens.

Brands like Aritzia and American apparel are excellent examples of using Pinterest to tap into the urban dweller`s escapism dream. Mixing snaps of exotic locates with the product, the brands cleverly position their apparel as the exclusive key to adventure.


As you see, it`s not so hard to work with Pinterest demographics. Now, when you know the core positions, the job will be done better.


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