What does white label mean in marketing?

White label means that the agency rebrands existing products or strategies and offers them to customers. In general, with white labeling, brands don’t have to invent a bicycle – they can save time and benefit from a reinvented product, service, or marketing plan.

What is a white label solution?

White label solution is a kind of partnership when one company creates goods and sells them to another company, so the latter one can use these goods as their own. In the world of digital marketing, white-label solutions mean that a successful company has its own advertising technologies and plans to sell. Other brands buy ready-made solutions to improve their business or hire professionals that implement innovations into existing brand strategies.

What is a white label social media?

In social media marketing, white label means reselling pre-made social media marketing solutions under your brand (having your logo and name on the product).

Is white labeling profitable?

Yes, because white label brands are not expensive to create, but they have great potential to bring significant profit. Using white label solutions is cheaper and faster than creating everything from scratch. And vice versa – white labeling your brand allows you to sell it to numerous customers and therefore get a significant revenue.