Top Instagram demographics that matters for social media marketers

social media marketers
Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 3 min read
Upd. on: 2 Aug 2021

We all know that every social media activity needs to be analyzed. Why? Well, if you want to achieve success with your social media strategy or release your advertising campaign, you should understand what you do, why you do and what will happen if you continue doing this.

In the last few days we can hear a phrase like “Instagram demographics is very important”. And, you know, it`s true. Before writing this article, we`ve made a complete analysis and gathered all important information about Instagram demographics and what it means for a regular user. Get ready, because here you will read a lot of new and interesting information.

Age demographicssocial media marketers

We know that the number of Instagram users are getting closer to Facebook (2.2 billion), and that are good news for the developers. However, we should understand that it`s impossible to work with everyone because all people have different interests.

The first thing that you should pay attention to is an age. Here we have the age-demographic breakdown:

  • Ages 13-17:57 million
  • Ages 18-24: 270 million
  • Ages 25-34: 270 million
  • Ages 35-44: 131 million
  • Ages 45-54: 68 million
  • Ages 55-64: 30 million
  • Ages 65+: 18,3 million

According to this list, we can say that it`s not so hard to find your clients using Instagram age demographics. It becomes very important if you have a specific brand ground under a specific age category. You should also know that users from 18 to 29 years old are the most active (71 percent of them is checking their news feed at least twice per day).

Instagram gender demographics

According to Pew Research report, women are using Instagram more than men. Interesting, right? And how about the fact that 50.3 percent of all active users are female, while only 49.7 are male. To have a better understanding of the situation, we will just say that six of the top 10 most-followed Instagram accounts are owned by women:

  • Instagram
  • Cristiano Ronaldo
  • Ariana Grande
  • Selena Gomez
  • Beyoncé
  • Kim Kardashian
  • Kylie Jenner
  • Dwayne “The Rock” Johnson
  • Taylor Swift
  • Justin Bieber

Instagram racial and ethnic demographics

Again, we are coming to the information from Pew Study. They say that black Americans are using Instagram the most. In the USA, 43 percent of black respondents said they are using Instagram. That`s compared to 38 percent of Hispanic respondents and 32 percent of white respondents.

Instagram is not asking their future users about their race, so it`s just a part of unnecessary information.

Instagram geographical demographics

As you probably understand, United States are leading in the top with 120 million users there.

42 percent of urban responders are using Instagram. At this time, 34 percent of suburban residents are using this platform. And, finally, only 25 percent of those who are living in rural areas are using Instagram.

Some huge brands are publishing this statistic to have a better understanding of the number of potential clients all over the world.

Instagram income demographics

Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs to trust-fund babies.

A survey of U.S. residents` social media habits by U.K.-based communications consultancy We are Flint broke down Instagram use by several demographic indicators, including household income. For example, people, from people who have less than $30k of regular income 44% are using Instagram.

Instagram education demographics

Just 29 percent of all people who have a high school degree or less say that they use Instagram.

If we are talking about college education, 36 percent of all students use Instagram, while 42 percent of those who already have college degree are regular Instagram users.

Final thoughts

As you can see from this article, it`s important to look on Instagram demographics and analyze all data that you gain. It will help you to find the right vector of your strategy or campaign…wait, we`ve already say that. Now, you know what to do, so go and check out for your account`s demographics.


Related articles

Jul 9, 2019

How to use Instagram analytics right? A complete guide

Instagram analytics is the key to success on this platform. With it, you are able to see changes in your...

Feb 14, 2019

How to improve your LinkedIn company page?

 Simple advices for you If you are running a business page on LinkedIn, this article may be interesting for you....

Feb 14, 2019

Everything about LinkedIn or what all new users should know

When people came to the social media platform for the first time, they could be a little bit disappointed because...

Choose what describes your business best:
What do I choose?

Enterprise: for multi-location and direct selling brands. Manage thousands of social media pages of your local distributors, partners, or franchisees.

Agency: for marketing agencies. Manage all your clients’ social media pages on one platform.