How to write a compelling CTA for social media?

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 2 min read
Upd. on: 2 Aug 2021

If you are a regular social media user, you probably know about popular stuff called CTA (call-to-action). Such practice is actively using by brands and companies to let people by their goods or use their services through the social media. However, if you want to write a solid social media CTA, you need to know some basic tips about this thing. In this article, we will show you how to create a valuable CTA for your brand.

Why you need to know learn to write effective CTAs?effective CTAs

In easy words, good CTA gives us more clicks, more buys and more engagement. CTAs are trackable. You can switch up a few words, colors or placements to see how the results change. And, you can be sure, that changes will happen. Because results are measurable, making small changes to CTAs will give you insights about your audience, and how they behave.

Ok, it was a theory, and now let`s move to the practice. Here are the most powerful tips for writing effective CTAs for social media.

  1. Just sell

Don`t be wimpy about asking for the order. Get past your inner called “I-don`t-want-come-off-as-salesy” and ask viewers to take an intended and specific action. Your ask is to give them access to your product. So, do that. Give them what they want.

  1. Compel readers to take actions

make sure that they will do exactly what you want. You is a person who sells the product, and they are people who buy this product. If they want to get the product, they must use CTA.

  1. Customize CTA by platform

For Facebook pages, business ads come by the dozen. With clickable and trackable CTA buttons.

Instagram also has it`s own CTA buttons placed in the end of sponsored posts.

  1. Use images instead of huge text posts

It`s not a secret that people perceive images much better than words. So why not to use this advantage in your CTAs. If person know how the product looks like, he/she will definitely purchase it.

  1. Be a voice, not a whisper

You want your product to be solved? Ok, so do something to make it happen. Give your social media CTAs some visual weight whether a button, link, image or pop-up. However, make sure it`s not crowded by all the other components of your ad.

  1. Mix it up

Test different CTAs. It`s a must. You are able to count all clicks from every CTA that you`ve used, so you can choose the best variant for your business.

So, here are best tips for your social media CTAs. We can guarantee that you will achieve success in your business while using these tips.


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