Today, it’s hard to ignore the power of social media. When almost the entire population uses Facebook and other social platforms to keep in touch with each other, have an access to their accounts to make purchases and promote their businesses.
Unfortunately, jumping head-first into social media and creating many accounts might not bring a positive impression to your audience. If you really want to turbo-charge your presence, you need to prepare a winning Facebook content strategy to improve the effectiveness of your content.
Content strategy is the backbone of a successful, well-thought-out marketing plan. In most cases, carefully considered Facebook content marketing strategy aims to create a connection between the brand and consumers. This link is forged when the content touches the emotional side of the person consuming it. And as you know, emotions play an important role in the consumer’s decision process. Furthermore, to enable content visibility, it's necessary to put the right content in front of the right people at the right time, usually where they spend their time, online.
When a brand has a coherent Facebook content strategy, the power it has over its customers is greatly enhanced. Obviously, it doesn't guarantee what the consumer will or will not do, but it can shape decisions to a certain degree.
Content drives everything because it’s the way your audiences find you. They’re searching and discovering ways to meet their needs, and it’s your job to prove you can satisfy them. Believing your audience will find you on their own or continue to seek you out is unrealistic in today’s noisy digital world. Relevant content coming from the creation of a content strategy will command the attention of your users.
We describe useful tips and tricks for how to create winning facebook content strategy.
Goals are essential to address your biggest marketing needs. Don’t create unrealistic goals to chase vanity metrics like Followers and Likes. Instead, address your biggest challenges with Facebook through proper tracking tools.
Demographics are key to any marketing strategy. Understanding the demographics is important as this network’s audience fluctuates through time. With Facebook, you have nearly 1.15 billion people scrolling through their feeds every day; it’s necessary to know who you need to reach and how.
Each social network has its own style of content, but Facebook tends to jump the line. With Facebook Stories, Live, image and videos posts, your content strategy has endless opportunities. The content you produce should be compelling, entertaining and helpful to your audience.
Most social media channels are built as networks to converse, discuss and share content. Try to be a community for your audience. Facebook is a great place to hold industry chats or discussions whether it’s with a different audience or your loyal customers.
Providing employees with shareable content, you’re able to reach their audiences and get content shared through their feeds. Use Facebook as a tool to show off company perks, highlight awards or promote new job openings. Utilize your employees and help them promote your business on Facebook.
Once you’ve decided how you’re going to create a calendar outline, you need to figure out what types of content resonate with your audience. To figure it out, you need to dive into your analytics for your different social profiles and find the common traits connecting your best performing posts.
Now you know what works; look at the content you actually have. Go through your existing library and identify types and categories.
When creating your social media content calendar, it's important to not overload it with unnecessary information. If you've followed all the steps mentioned above, the only items you need in your calendar are the following:
The last thing you want to do is hastily post something on Facebook for the sake of publishing content. Planning content means you put more effort into the quality of a post. However, you don’t always have time to create content. That’s why using a social media publishing tool like PromoRepublic’s Smart Calendar can help you stay on track with content.
A Facebook content strategy can give you the guidance you need to find your ideal audience and engage them on a deeper level, building the trust that leads to loyalty, conversions and bigger profits.