Why Businesses Need To Monitor and React To Mentions On Social Media

Are your ears burning? People are talking about you.

Social media has transformed the way we market our businesses. Regardless of what you have to say about products and services, customers have a voice, and, they’re trying to communicate with you via social media. This is why you need to invest in social media monitoring. In recent years, social media monitoring has become a major form of business intelligence, providing important insights to understand and learn from clients behavior. Social media is where many meaningful business success conversations take place.

How to monitor social media mentions

Social media monitoring is the way to see what people are saying about you, your products, your competition or anything, really. But despite the fact, the internet is filled with different posts promising to give you the winning “scheme” for tracking your social mentions, there is no one size fits all. Tracking depends on your goals and business model. There are some important metrics, you should keep in mind.

• Engagement

  Even if you have a great number of followers,it is more important to have the right ones - the people who interact with your brand. The higher the number of likes, shares and comments on your posts, the more engaged your community is.

• Spy on competitors

  This is a great metric to compare your social presence with main brands. Although, it’s important to focus on enhancing the quality of your posts, it’s also essential to check your strategy and the strategies of your competitors. Moreover, it' can help to find new ideas, learn how big businesses monitor their social media mentions and improve your social strategy.

• Growth

  Some people underestimate this metric. But, you need to look at it from time to time to stay in business and keep growing your audience. Put this number into context over a period of time and you can see exactly which posts lead to new followers.

How to learn from monitoring social media

What’s next? How can you use followers’ opinions?

1. Interact with your Top Brand Customers

   Pay attention to your biggest fans. Brand advocates are vital to promoting your product and driving more engagement in the smaller pockets of the market. With the help of social media monitoring, you can easily interact with influencers and brand advocates to truly move the engagement needle.

2. Meet the competitor’s audience

   You can look through your competitors alerts to learn more about their audience and how it differs from your own. For example, are they working together in an official partnership? How do they project their images?

3. Get to know your audience

   By monitoring your brand, you find out what your audience says, thinks, and wants to happen. You may think you know the clients based on assumptions and market research, but that doesn’t erase the need to get their direct thoughts and feedback.

4. Win back lost customers

   When an upset customer writes a complaint about your brand, you need to jump on it quickly to resolve the issue. If you can’t fix the current situation, you could restore your chances of doing business with him in the future.

How to learn from monitoring social media

Social media monitoring tools allow businesses to see the good things clients say about products and services. It provides great insights and opportunities leading to improvements and future developments. For example:

• Actively receiving and responding to positive customer feedback, your online community continues to develop bringing your business as many clients as possible.
• Based on user feedback, you can learn and get new opportunities for growth and further development of the brand.
• Interaction with customers allows them to understand what your brand represents and who you are. It is important to know what customers think of you including your competitors and how you can affect it.

In addition, your business can grow rapidly if you pay attention to the right monitoring tool. Using it, you can easily monitor your online presence and other media mentions of your brand in online and offline groups or forums. But, be careful because some monitoring tools focus on specific countries or regions around the world. Using a social monitoring tool developed by PromoRepublic, you can avoid the problems described above. The company provides you with a full set of the necessary features, negative mentions, customer support, custom setup, monthly reports and custom channels. And more important, you can try product free for 14 days with upgrade at any time.

Tracking and measuring social mentions can turn things around for your business. If done properly, this leads to understanding your customers, speaking their language, and discovering many insights.