Why Businesses Need To Monitor and React To Mentions On Social Media

Social Monitoring

Are your ears burning? People are talking about you.

Social media has transformed the way we market our businesses. Regardless of what you have to say about products and services, customers have a voice, and, they’re trying to communicate with you via social media. This is why you need to invest in social media monitoring. In recent years, social media monitoring has become a major form of business intelligence, providing important insights to understand and learn from clients behavior. Social media is where many meaningful business success conversations take place.

How to monitor social media mentions

Social media monitoring is the way to see what people are saying about you, your products, your competition or anything, really. But despite the fact, the internet is filled with different posts promising to give you the winning “scheme” for tracking your social mentions, there is no one size fits all. Tracking depends on your goals and business model. There are some important metrics, you should keep in mind.

How to learn from monitoring social media

What’s next? How can you use followers’ opinions?

Social Monitoring
  1. Interact with your Top Brand Customers

    Pay attention to your biggest fans. Brand advocates are vital to promoting your product and driving more engagement in the smaller pockets of the market. With the help of social media monitoring, you can easily interact with influencers and brand advocates to truly move the engagement needle.

  2. Meet the competitor’s audience

    You can look through your competitors alerts to learn more about their audience and how it differs from your own. For example, are they working together in an official partnership? How do they project their images?

  3. Get to know your audience

    By monitoring your brand, you find out what your audience says, thinks, and wants to happen. You may think you know the clients based on assumptions and market research, but that doesn’t erase the need to get their direct thoughts and feedback.

  4. Win back lost customers

    When an upset customer writes a complaint about your brand, you need to jump on it quickly to resolve the issue. If you can’t fix the current situation, you could restore your chances of doing business with him in the future.

How to learn from monitoring social media

Social media monitoring tools allow businesses to see the good things clients say about products and services. It provides great insights and opportunities leading to improvements and future developments. For example:

In addition, your business can grow rapidly if you pay attention to the right monitoring tool. Using it, you can easily monitor your online presence and other media mentions of your brand in online and offline groups or forums. But, be careful because some monitoring tools focus on specific countries or regions around the world. Using a social monitoring tool developed by PromoRepublic, you can avoid the problems described above. The company provides you with a full set of the necessary features, negative mentions, customer support, custom setup, monthly reports and custom channels. And more important, you can try product free for 14 days with upgrade at any time.

Tracking and measuring social mentions can turn things around for your business. If done properly, this leads to understanding your customers, speaking their language, and discovering many insights.