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facebook.com/littleandlively
Family Business: from Dream to Reality
This Story is about a family business - their passions and dreams - and how they were realized. At PromoRepublic, we focus on family-run businesses and entrepreneurs because they’re the most driven and inspiring people. Here’s one of their stories.
1,905+
Followers increase
on Facebook
46,938+
Post Engagement increase
(Likes & Comments)
4 h/week
Time spent on SoMe
Management (weekly)
Designer Carmen West and her husband, Jordan, own
Little & Lively, are the dream team behind this clothing business.
“I use the term 'dream team”, says Carmen, “because Jordan's skills
and strengths tend to be most of my weaknesses - and vice-versa.”
Together, they compliment each other.
Building A Hub for Moms
“We build consumer trust in the Little & Lively brand
through unique and specific original content
crafted for the target audience.”
Little & Lively created a hub for moms to communicate. Chat rooms
and internet forums have died off - and for conversations online,
most of it is taking place on brand Facebook pages. Little & Lively’s
fanbase, mainly consisting of mothers, come to Lively’s Facebook
Page for advice, blog posts and a community vibe.
Retaining Clients with
Content They Need
“We’re endlessly researching and generating
strong content that gets their attention with
topical issues that foster conversation.”
On Facebook, their organic goal is to provide content that
will be relevant to the audience - in this instance, moms
25-40. They offer consistently relevant content so that
when someone later sees an ad for Little & Lively clothing,
they already know that the company enriches their lives
and aren’t just out to sell them something.
Their Solution
“We concentrate on holidays, which resonate
with parents for a variety of reasons.”
Little & Lively’s Facebook account expertly and wisely
focuses on topics that are specifically interesting for their
mom followers, especially informational posts that get
a high engagement rate: baby care advice, health tips
and lifehacks.
“Promorepublic rocked our social media world,” says Carmen.
“We now use PromoRepublic for all our digital marketing
work. We use them to see what’s trending, topical
or holiday-focused and can capitalize on to build
our following.”
She adds: “There are really endless ideas. Whether it’s
posts for contests or quote posts, I can find almost anything
I need, and If I can’t, I can edit it.”
Reaching Success
Our monthly sales can be traced directly back
to what we’re doing on social media.
• Post Engagement Increase - 46,938+
• Followers Increase - 1,905+
• Time Spent on Post Creation - 4 hours a week
Tips and hints for
beginners
Our biggest tip for someone starting out in digital
marketing is to see what’s working for other businesses.
Don’t copy-paste their content, of course, but learn what
your ideal audience is and what gets them talking and
sharing content. Is it memes? How-to articles? Polls?
Social media is just a big online party or conversation.
Generate content that inspires your audience and
people will respond accordingly.
“Promorepublic rocked our social media world. We now use PromoRepublic for all our digital marketing work. We use them to see what’s trending, topical or holiday-focused and can capitalize on to build our following.’”
