5 benefits of social media for business.

Today, social networks have become an integral part of people’s lives like the Internet, computers or phones. Each person spends at least 15 hours per month in social networks. Sites like Facebook, google +, Twitter, YouTube, Instagram are the most popular resources in the internet and have a lot of benefits of social media marketing. But does it have any business benefits and what are the benefits of social media can you use? We will tell you a five of positive points that your company can use to promote your products on the market.

1. Compliance with the present time.

A company without using of social media benefits, like a man without a mobile phone. Surrounding people will think that you are shady and a kind of nut, such an attitude will be towards your company as totally incapable of providing services and products. Many people, having become interested in any company, first of all visit its pages on social networks in order to get acquainted with the goods closer. But if people do not find your page on social networks, they will instantly refuse your company and go to competitors. Therefore, it is necessary to have a page on social networks at least for the “check”.

2-nd benefit of social media for business, it helps not only with finding new customers, but also with employees.

You can place an ad on recruitment on your page and ask to send a resume for further contact. The advantage here is not in the ability to set a free vacancy, but in showing the company itself as a place to work. Many professionals will not work in unknown places, and do not want to send resumes to an unknown company. Here the benefits of social networking are that a person can get acquainted with the company and make a first impression about it. Then he decides whether he wants to work in it or not, in any case, you save time searching for personnel.

3-th benefit of social media. Helps to show the achievements of the company.

Surely your company has some awards, certificates, participating in social events or charity. You can show it to people, which will raise your importance in the eyes of customers. Unlikely, you will not be able to allocate resources for promotional videos for each such event and give it to the rotation on television, but social media benefits give you chance to place information, photos and videos on the social page. In the case of organizing any events for holidays, you can also show it on a page on the social network, demonstrating how you can arrange the pastime of holiday. This will be a good advertisement for the company during the holiday buzz, as well as you can very well promote yourself among business groups or organizers of look-in party.

4-th advantages of social media, which makes your company more expensive.

I think it’s no secret that the company’s success usually depends on its popularity, because the more customers you have, the more you can produce goods or raise the price of your services. Thanks to the benefit of social media, you can reach the necessary coverage of the audience, because the Internet has a huge number of users that can not be compared with television or readers of correspondence. Today, benefits of using social media are the basis of the marketing strategy of many companies, and their other type advertisings have the goal of attracting people to the page on social networks.

Also the social page of the company helps customers better evaluate the proposed product. It is very important to take into account, because the client begins to evaluate the product even before purchasing and wants to get the most specific information about it. Thus, buyers often want to view a full description of the product, which couldn`t be done in 30 seconds of the advantage video. Also, the consumer will want to read reviews from other buyers. The benefits of social media make it possible. You can just upload video reviews or unboxing of any product.

5. Find companions.

Conclusion of social media benefits

As you can see, the benefits of social media are most value among other types and your marketing strategy can achieve great results. This is the basis of the marketing strategy of many companies, therefore it is necessary to have a social media marketing. We recommend you contact with the specialists on the promotion on the Internet, because every mistake can cost you lot and destroy your plans, in addition you may not achieve the benefits of social media described above. Let them create profiles for you on the main social platforms and take the first steps in advertising your company or, if resources allow, completely entrust the entire marketing strategy of the advertising. This guarantees you the success of your company and many new customers.

How we can use a social media in our marketing?

Today around thousand apps and sites exist with a lot of subscribers, so why don`t we use them to attract new customers? Marketing companies notice a huge impact, that the internet has, and start to provide own politic on sites like Facebook, Instagram, Twitter and even messengers. This marketing is differed from tradition one by opportunities to leave own feedback and see from other people, a product could have a rate, a customer could straight contact with you. In the internet we can promotion not only regular products, but catering, so there are some social media for restaurants also.

How United Nation says, more than 3 billion people have an internet; around 1.5 billon people are registered only on Facebook, so all of them could be your potential customers. It`s not only one strong side of social media bars, also people more trust an information on web sites than ads on TV. Also restaurant social media doesn`t need such money, so almost every company could have own internet page.

If you analyze the restaurant social media marketing strategies of popular companies or even your close competitors, you will notice their emphasis on restaurant social media strategy. All of them have many pages on various Internet resources. Some small companies rely solely on social media strategy for restaurants, because customers really like that level of contact and freedom when viewing information. This is a big plus, because traditional advertising as flyers, advertisings on TV and newspapers annoy people more, than helps to sell your services or goods.

“To be or not to be” in the restaurant social media?

Of course, not many people have a lot of free time to devote it to creating a company page, so you should ask the question, “Is the using of social media marketing for restaurants judiciously?” if we have small businesses and we cannot allocate a lot of resources? Let’s calculate how much money and time is needed to fill up the pages of our restaurant on various internet resources.

Take for example one of the main social media for restaurants today – Facebook. It has a lot of users and has wide range page’s settings. Creating a page in this restaurant social media has typical processes (enter the name of the company, date of foundation, address, etc.), on which we will not make attention in this topic. But the first thing you have to do is choose the category of the page, in our case it will be “company or brand”, because we will use social media marketing for restaurant. Then you should enter “restaurant” below (you can even specify your cuisine – Mexican, Japanese, French, etc.). The next step is to choose photos of our profile, here people usually upload the company’s logo, then you need to decide on the cover, there may be nicely served dishes, or an atmospheric restaurant hall. And in fact, the first brick in our social media strategies for restaurants page is planted.

The next thing, that we recommend, is to fill our page with materials, photos, videos, messages. Obviously you have photos of the presentation of your dishes, staff, regular customers, photos from different events etc. If you have some discounts or happy hours, you can also inform customers about it, through publications on the restaurant social media page. In the “About” tab, you can add the contact information so that people can ask their questions or just book a table. In addition to all the functions related with customers, we can publish open positions for stuff recruitment.

Visit the settings tab, which is in the upper right corner, where you can see all the nuances related with the work page. We recommend to put immediately the tincture “Disable posts by other people on the Page”, this will save you from spam and unnecessary messages. Also set “Page Roles”, where you can delegate functions to customize the restaurant social media page. In the future, we will be able to buy ads from this resource, which will attract even more customers.

As you can see, all this will take no more than an hour, and you will already have a ready page with which you can advertise your company. In addition, there are several restaurant social media, although they do not have so many users, but are rapidly gaining them. This is Instagram, a specialized network for publishing photos and short videos. There is even easier to create a profile, you don’t really need to provide any data, you can write them in the description and put your photos and under them you can make descriptions and leave hash tags. These hash tags are very important in this social network, and restaurant marketing this is one of the main instrument to get views on your post. Finding the necessary hash tags is very simple, you can go to the website for generating a hash tag and enter simply the word “restaurant”, then you will have about 50 options that you can just copy and paste under the photo.

The next network is Twitter, creating for small short messages. Make a profile is also not a problem like in other social media for restaurants. Here, people and companies publish something short and important. In our case, it may be, for example, a special offer, something new in the menu, or an event.