Best tools to manage social media posts

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 4 min read
Upd. on: 2 Aug 2021

Every professional developer who works with social media knows that it`s very important to manage your social media posts. With this ability, we can clearly understand what type of content we should posts, when we should post it and where are the weaker places of our posting plan.

People who ignore social media posts managing don`t even realize what could they lose and how important could it be for their business. So, to solve these problems, we will show you the list of the most popular tools that could be used to manage social media posts. It`s only our choice, and if you know other tools that could be better, let us know.

  1. Hootsuitesocial media posting tool

Hootsuite is a social media posting tool that gives you an ability to control all aspects of social media posts and everything that connects with them. This tool offers social media manager to:

  • Publish and schedule content. There is also an option of auto-scheduling.
  • Research and identify engaging content.
  • Engage with the community.
  • View all aspects of engagement with multi stream view.
  • Analyze progress and analytics.

Where are the disadvantages of Hootsuite?

Social media managers must create visuals. Hootsuite doesn`t offer them such option, and sometimes it could be a crucial point.

Main advantages of Hootsuite

If we are talking about any of the tools from our list, we can`t forget to mention their advantages. For Hootsuite, it`s:

  • Perfect customer support
  • Their own chat and the associated community
  • Their UTM analytics option

With the UTM analytics option, Hootsuite synchronizes with Google Analytics.

Another cool feature in this social media organizer is the bulk publisher tab. It gives you a calendar view of scheduled updates.

Hootsuite platforms include:

  • Twitter
  • Facebook
  • Google + (only pages)
  • LinkedIn
  • YouTube
  • Instagram
  • Foursquare
  • WordPress
  • Mixi (Japanese social networking service)

With all these points we can say that Hootsuite is one of the best social media posting tool.

  1. Post PlannerPost Planner

If you know something about social media posting, you nay hear about Post Planner.

Originally, it was an extra application optimized only for helped brands deliver the most relevant content to their communities.

Today, Post Planner is a tool that could find, plan and perform posting your content to Facebook and Twitter. There`s also a light Instagram and Pinterest integration.

The Canva integration within Post Planner makes the entire process seamless and efficient. With it, Post Planner becomes a completed social media posting tool for most developers. You still don`t believe us? Here`s a list of core elements that you could perform with the Post Planner:

  • You can identify trending content for sharing
  • You can recycle content for optimal sharing
  • You can perform a competitive analysis by searching audience-tested content from other Facebook, Twitter and Instagram accounts.
  • You can find suggested status update ideas (more then 15 000 in total).

Where are the weaker places of Post Planner?

This tool doesn`t allow for engaging with users or being able to follow a stream from within the platform. However, we don`t think that this is a huge minus for such tool.

  1. BufferBuffer

Buffer is a tool with simple design and ability to make scheduling, posting and collaborating process. The key word for the right description of this program is simplicity.

With Buffer, you are able to connect these social media:

  • Facebook
  • Twitter
  • Google +
  • Pinterest
  • LinkedIn

We see that like Post Planner, Buffer can`t give us an ability to connect with Instagram, and it`s the advantage of Hootsuite in front of them.

However, Buffer offers a branded visual solution with Pablo. But it`s not nearly as robust as the Canva integration within Post Planner.

To work well with Pablo, the social media manager needs to know what size images work best for each platform.

Buffer`s interface is clean, simple and understand at a glance. Again, we can see the thing – simplicity is a very strong point.

  1. Tailwind

If you are interested in managing Pinterest – Tailwind is the perfect tool for social media managers. Like Post Planner, Tailwind gives you an ability to “spy” on your competition and see trending content. With Tailwind, you can also identify influencers. You can use that data to target your content.

Also, you can use Tailwind to manage your Social media posts. Here are a few core points:

  • Whiz through pinging on multiple boards
  • Drag-and-drop content into the calendar
  • Use the shortcuts baked into the platform to save time
  • Measure your success
  • You will become a Pinterest scheduling master
  • You are able to see deep insights of your published content

The Tailwind dashboard makes it easy to interpret your Pinterest data. You can see all info about followers, likes and dislikes and even trends on pinning habits.


That is our list of best four social media posting tools. They all are powerful and multifunctional, which gives you an ability to complete a huge amounts of work.


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