PromoRepublic is launching new products and is transforming into a local marketing platform to help brick-and-mortar multi-location companies win customers in this new era of consumer behavior.
February 23rd, 2022 – PromoRepublic, the leading social media marketing platform that helps brands and marketing agencies easily manage hundreds and thousands of social pages, transforms into a Local Marketing platform.
Why We Believe in Local Marketing
The pandemic has changed the way customers buy from businesses. According to Accenture, two-thirds of people are shopping primarily in neighborhood stores. What’s more, they use Google to evaluate local businesses before purchasing. The number of people doing local searches weekly doubled from 2019 to 2021. In fact, 9 out of 10 read reviews before deciding to make a purchase.
That’s why brick-and-mortar brands should grow their online presence and reputation not only on social but also on other channels to get the additional getaway to consumers. If you don’t prioritize digital activities locally, your business will lose money.
As one of the local marketing channels, social media marketing at scale increases brand discoverability, improves consistency, and solidifies reputation on social media. But if you aim to cover more ground by increasing brand visibility beyond social and be chosen in local search engines (e.g. Google, Yelp, and Maps), you should put more effort into local marketing.
“Back in 2014, we launched PromoRepublic as a social media marketing platform with content on tap because we wanted to help small and mid-sized businesses stand out on social,” said Max Pecherskiy, co-founder and CEO of PromoRepublic. “As an innovative tech company, now we aim to help our customers adapt to the massive digital shift that has significantly impacted the way their consumers research brands and decide where to buy.”
What We Mean by Local Marketing
Multi-location companies that aim to increase local sales should focus on:
- Generating and managing reviews
- Growing their online search findability
- Building citations & keeping business directories consistent
- Managing their local online presence and brand consistency on social media
- Running advertising campaigns specifically for local target audiences
- Gathering marketing insights across all locations and digital channels
As part of this launch, PromoRepublic announced its insight-driven approach to local marketing with the introduction of Location Insights and Review Performance Analytics. By gathering all their online reputation data across Google Business Profile and Facebook, from now on, PromoRepublic’s Insights will help businesses centralize their local marketing performance data – social media, content, and online reputation – in one place. Overviews across all locations will help businesses uncover more growth opportunities.
Bringing together PromoRepublic’s products for social media marketing, brand management, reputation management, local SEO, distributed marketing, and now Insights, the PromoRepublic Local Marketing Platform helps national brands win more local customers.
Book a demo to learn more about PromoRepublic’s Local Marketing Platform.