The science of social media engagement or how to make people buy your product?

Dmytro Polishchuk
Dmytro Polishchuk
Content writer and blog editor at PromoRepublic
≈ 3 min read
Upd. on: 2 Aug 2021

media engagementEvery time when we start talking about social media engagement or marketing, we want to find the perfect solution of one problem – how to make people buy something.

It`s like science, when we are analyzing theory and methods of work, search for a weak point and try to eliminate it as quick as possible. Of course, every developer has his own plan of growing up a business or selling goods for customers, but you can agree that some basic moments of such process could match.

In this article we will talk about the most interesting parts of social media engagement and give you basic recommendations of realizing your product through the social media.

When people decide to buy online?

Today everyone has an opportunity to but something online, and one of the best ways to do this is to visit social media. Why? Developers know that there could be a lot of potential clients who totally need something. The only thing that you should make is to write an advertising post in your business profile. What`s next? Your subscribers see it, react on it (visit your store, repost this advertisement or liked it), their friends saw it and the distribution started.

However, how can we understand that people need to buy something online? First of all, look at the trends. If you are selling clothes, you will always have income because everyday someone needs a new T-shirt or a pair of jeans. But if you are working with some specific type of services, you must know all periods when people will need to buy something from you.

Remember about post timing

If we are talking about social media engagement, we must pay attention to post timing. Person who saw your post at the right moment could remember that he/she needs to buy your product. Or he/she will definitely pay attention to your social media page. Oh, this guy has pretty good products? Maybe I should buy one?

Work with your Fans in the social media

We know that you should focus on your business, but you also shouldn`t forget about your audience. Client is always right! Simple, but true rule, and you should remember it for the whole time you work with clients.

Many developers orientate on their fans and generate content that other people will enjoy. However, it`s YOUR business and only YOU must control it. Of course, if you want to know someone else`s opinion about what you are doing, you can create an interrogation in Twitter or Facebook. This method helps if you see negative changes in your strategy. Don`t panic if someone starts writing negative comments or unsubscribe you. Just move forward.

Measure your progress in the social media

When you have started your business project in social media and the first income came, you should match it. If you see that nobody byes your goods during two weeks or more, match it. It doesn’t matter what kind of progress you have, you must note everything if it`s media engagement

Did you make a mistake?

If so, how to correct it?

You should answer to these questions, and that the solution will come. Everything couldn`t be perfect on the first try and everyone face difficulties, so you should be ready for it. If you see that your competitors are doing well, analyze their accounts, if possible. Maybe there is something that may help you.


You should understand that when you work with the social media content, sell goods through the social media or create something there, you learn something. Always. People get their experience and use it in the next years of work. We hope that you will do the same while building your own business in the social media.


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